【正文】 ly 13部分中的個Craft (制作) Your Own Adventure JournalA Workshop Central Library Reading Room, 2:003:00pm, ￡5.可知，在這個活動中，要收取費(fèi)用5英鎊。故選B。 （2）考查細(xì)節(jié)理解。July 10部分中 的”Bee Quest A Hunt for the World39。 （1）考查細(xì)節(jié)理解。在七月的一個星期里，謝菲爾德中央圖書館成為戶外城市的冒險中心。D.It needs reservation.C.It lasts the longest.D.July 12.B.July 10.D.The Wainwrights in Color.B.re interested in bees? A. Learn paper craft techniques to make your own beautiful travel journal. Get advice from our expert tutor on using old photos adventures and holidays. July 13 The Wainwrights in Color Central Library Carpenter Room, 1:302:30pm. Wellknown walker, activist and campaigner, Terry Howard takes us back a hundred years and shares the story of the role Sheffielders played in the first fights for our right to freely walk on the Peak District moors (曠野). The Clarion Ramblers is thought to be the first working class walking club. This is the story of their important role in gaining us the access we all enjoy today.s Access Pioneers July 11s most elusive bees leads Professor Dave Goulson from Poland to Patagonia, deep into the Ecuadorian Jungle. He also explores closer to home.s Most Elusive (難以捕捉的) Bees Central library Carpenter Room, 7:008:30pm. July 105．閱讀理解 The Outdoor City Adventure Book Festival故選B。 （3）考查細(xì)節(jié)理解。根據(jù)第三段中的Located a 20minute drive from central Durban, the resort town of Umhlanga is an upmarket getaway for vacationing South Africans and visitors in the know.中的an upmarket getaway意為高檔的度假勝地，由此可知Umhlanga Rocks, Durban適合富人度假。故選A。s a walled tidal pool for those who are nervous to swim in the open ocean, making this spot a particularly good choice for families.可知Thompson39。 （1）考查細(xì)節(jié)理解。s Beach, Port Alfred.（2）What39。ll find a series of shaded spots perfect for summer piics and barbecues.（1）If you are planning a family trip to South Africa, which beach suits you best? 39。 The coastal town of Gonubie is seen by many as a suburb of East London, one of the largest cities of the Eastern Cape. Its pictureperfect beach offers great swimming areas in the open sea. The Gonubie River reaches the sea at this point, too, and offers an alternative bathingspot on days when the surf is bigger than usual. All along the river39。s beachfront shops, restaurants and bars. Umhlanga Rocks, Durbans Bay. This scenic cove (小海灣)is sheltered from the wind and characterized by its calm waters, interesting rocky outcrops and a fascinating geological holeinthewall. There39。 Drive 40 minutes north of Durban to reach the unique coastal town of Ballito. Popular with holidaymakers, Ballito has a choice of pretty beaches and the best for swimming is Thompson39。 paradise. Whether you want to be by the sea, on the sea or even under it, there are countless ways to get your ocean experience. Almost all of them are located on South Africa39。4．閱讀理解 故選A。而下文以Toyota Motor（該公司在今年早些時候的召回危機(jī)中采取了相對迅速和精心策劃的社交媒體應(yīng)對行動，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時，如果應(yīng)對迅速得當(dāng)，那么就可以減輕損失。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會試圖說服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險。 （3）考查推理判斷。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時候，就會影響企業(yè)，從而對企業(yè)營銷產(chǎn)生不利的影響。這種被劫持的媒體是口碑媒體的對立面：一項資產(chǎn)或活動成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€品牌或產(chǎn)品提出負(fù)面指控的活動人士的人質(zhì)。 （2）考查推理判斷。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對產(chǎn)品充滿熱情的消費(fèi)者可能會通過主動向朋友推銷產(chǎn)品來創(chuàng)造“口碑”媒體。taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點(diǎn)評】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩三個題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。可知，本文的主要目的是介紹幾種可以花費(fèi)很低費(fèi)用的游玩方式。 Back to nature部分中的”Wild camping appeals to nature lovers and costs nothing“不花錢露營； 和Swap meet部分中的”For a $250 yearly joining cost, you can stay in someone39。根據(jù)Road trip部分中的”For just $1 a day, you can hire a fullyequipped motorhome, “一美元一天租用裝備完全的motorhome；Plan ahead部分中的”If they still have rooms, you39。故選A。Plan ahead部分中的”Find a few hotels you like, ask about their vacant rooms, then wait a few weeks and call again. If they still have rooms, you3