【正文】 events and memories that wouldn39。 Think of your brain like a web, says Russell Foster, Professor of Neuroscience at Oxford University. During the day the web is very tight, so you can only put information in a certain number of places. During sleep the web expands, and with the luxury of time, those bits of information can be put into lots of different places and make new associations. Paul McCartney said that he awoke with the tune of Yesterday in his head, and Robert Louis Stevenson said that the idea for The Strange Case of Dr Jekyll and Mr Hyde came to him in a dream.6．閱讀理解 故選A。而下文以Toyota Motor（該公司在今年早些時(shí)候的召回危機(jī)中采取了相對(duì)迅速和精心策劃的社交媒體應(yīng)對(duì)行動(dòng)，包括在Twitter和Facebook等網(wǎng)站上直接與消費(fèi)者互動(dòng)，從而減輕了部分損失）為例，則展示了當(dāng)發(fā)生“劫持媒體”這種情況時(shí)，如果應(yīng)對(duì)迅速得當(dāng)，那么就可以減輕損失。s response may not be sufficiently quick or thoughtful, and the learning curve has been steep.”可知，如果發(fā)生（劫持媒體）這種情況，熱情的消費(fèi)者會(huì)試圖說(shuō)服他人抵制產(chǎn)品，從而使目標(biāo)公司的聲譽(yù)面臨風(fēng)險(xiǎn)。 （3）考查推理判斷。由此可知，當(dāng)口碑媒體被某些人所劫持，轉(zhuǎn)化為劫持媒體的時(shí)候，就會(huì)影響企業(yè)，從而對(duì)企業(yè)營(yíng)銷產(chǎn)生不利的影響。這種被劫持的媒體是口碑媒體的對(duì)立面：一項(xiàng)資產(chǎn)或活動(dòng)成為消費(fèi)者、其他利益相關(guān)者或?qū)δ硞€(gè)品牌或產(chǎn)品提出負(fù)面指控的活動(dòng)人士的人質(zhì)。 （2）考查推理判斷。根據(jù)第一段中的“Consumers passionate about a product may create “earned” media by willingly promoting it to friends”可知，對(duì)產(chǎn)品充滿熱情的消費(fèi)者可能會(huì)通過(guò)主動(dòng)向朋友推銷產(chǎn)品來(lái)創(chuàng)造“口碑”媒體。taking advantage of hijacked media【答案】 （1）D（2）B（3）A 【解析】【分析】本文是一篇應(yīng)用文，介紹了有關(guān)earned media(口碑媒體)、Hijacked Media（劫持媒體）、paid media（自有媒體）的概念和特點(diǎn)。persuading customers into boycotting productC.s experience is cited as an example of ________. A.may be responsible for fiercer petitionD.invite constant conflicts with passionate consumersB.eager to help their friends promote quality productsD.obsessed with online shopping at certain Web sitesB. If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。 Johnson, for example, has created Baby Center, a standalong media property that promotes plementary and even petitive products. Besides generating ine, the presence of other marketers makes the site seem objective, gives panies opportunities to learn valuable information about the appeal of other panies marketing, and may help expand user traffic for all panies concerned.s owned media bee another marketer39。 Paid and owned media are controlled by marketers promoting their own products. For earned media, such marketers act as the initiator for users39。 The rough guide to marketing success used to be that you got what you paid for. No longer. While traditional, paid media, such as television mercials and print advertisements, still play a major role, panies today can exploit many alternative forms of media. Consumers passionate about a product may create earned media by willingly promoting it to friends, and a pany may leverage owned media by sending alerts about products and sales to customers registered with its Web site. The way consumers approach the process of making purchase decisions means that marketing39。 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。根據(jù)Doctor Sleep部分中的“You can expect to see blood flowing out of lifts in a rapid stream, ghostly twin girls and headacheincluding carpet patterns.”可知電影里有血腥場(chǎng)景，可怕的雙胞胎姐妹和讓人頭痛的地毯圖案，故推測(cè)喜歡看恐怖電影的人，會(huì)選擇Doctor Sleep這部電影。故選A。 （1）考查細(xì)節(jié)理解。D.C.B.The real wicked character in Maleficent: Mistress of Evil is Aurora.（2）If your friend wants to see a horror movie, which one will you remend? A.Taika Waititi is the main character in Jojo Rabbit.C.s engagement to handsome prince (Harris Dickinson).（1）What can we learn from this passage? A.t so wicked, after all, and that the real villain was the father of Princess Aurora (Elle Fanning). The sequel39。s another chance to see Angelina Jolie. In 2014 she starred in Maleficent, Disney39。s new film is adapted from Stephen King, novel, Doctor Sleep, which was a sequel (續(xù)集) to The Shining. You can expect to see blood flowing out of lifts in a rapid stream, ghostly twin girls and headacheincluding carpet patterns. Ewan McGregor stars as Danny Torrance, the boy with psychic powers m 1980 film. Now, he is a middleaged hospital counsellor.Maleficent: Mistress of Evils imaginary friend,a nitwitted Adolf Hitler.Doctor Sleep Gemini Man is a bigbudget Hollywood scifiaction movie based on an original concept, rather than on a superhero ic or an old TV series, even though this particular original concept is more 20 years old. In it a government assassin (殺手)is being hunted down by his own clone The original script was sold by Darren Lemke to a studio in 1997, and since then almost every male Alistener has been attached as a potential star. Now, at long last, Ang Lee has directed Gemini Man, and Will Smith plays both the veteran assassin and his much younger doppelganger (分身).Jojo Rabbit 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和數(shù)字計(jì)算兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確捕捉細(xì)節(jié)信息，并根據(jù)上下文的邏輯關(guān)系，進(jìn)行推理，計(jì)算，從而選出正確答案。ll never forget. | For More Information, call 63386826”可知，如果是動(dòng)物愛(ài)好者可以去參加Night Safari，聯(lián)系電話是63386826。根據(jù)文章第三部分中的“1,000 over noctumal（夜行的）animals in the Night Safari – the world39。根據(jù)文章第一部分的“City Sightseeing $33/A, S23/C, FREE/T”可知成人票價(jià)為$33，兒童票價(jià)為$23（12歲以下），學(xué)步孩子免費(fèi)（2歲以下），Mr Smith一家包括兩個(gè)成人，一個(gè)13歲小孩，和一個(gè)1歲小孩，按照規(guī)定他們應(yīng)付的錢(qián)是：$33+$33+$33=$。for more information before their tour. 【答案】 （1）B（2）D 【解析】【分析】本文是一篇應(yīng)用文，介紹了新加坡基礎(chǔ)旅游景點(diǎn)的景觀特色，旅游安排時(shí)間，收費(fèi)，乘車聯(lián)系電話等廣告信息。 below)（1）Mr Smith is going to lake his wife, his 13yearold daughter and his 1yearold son to visit Singapore at their own leisurely pace, he should get at least For More Information, call 63383311s largest observation wheel. Get your cameras ready as you experience a 360degree panoramic view of the city and the Manna Bay area. Feast your eyes on Singapore39。 Open HoursoursHow: Daily 9:00 am — 9:00 pm Flyer Easy with 2way bus transferll never forget. | Duration: 4 hours observe the nig