【正文】 Nile.Duration: 9 Days Prices From: US$ 1,999ll explore the twin harbours, learn about Maori traditions, and enjoy unbeatable views of the landscape.Duration: 11 Days Explore the two most popular cities of Australia and New Zealand on this airland tour. Start in Sydney, where you39。 Trip Type: Family Vacations, Stopovers/City Breaks, Tailormade Travel IdeasAustralia amp。s Wax Museum, and take the Original London Sightseeing Tour.Duration: 9 Days Honeymoon, Tailormade Travel IdeasLondon for Familiess famous capital, Athens, and its largest island, Crete, on this Greece vacation. In Athens, tour the iconic Acropolis and head to nearby Delphi to see the home of the ancient Oracle, before flying to the island of Crete where you can explore its capital, Heraklion, and enjoy its worldfamous diet of seafood and cheese.Duration: 8 Days We have many trips for you to explore the world your way. Our travel ideas are as diverse as the world itself and are designed to let you experience it. Please start with the following four trips.Athens and Crete Explorer 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和代詞指代兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，根據(jù)上下文進(jìn)行推理，歸納，從而選出正確答案。故this指代“展示你國(guó)家最好的一面。根據(jù)倒數(shù)第二段中的“All of us have the power—and perhaps the responsibility—to be ambassadors, to show the best of your country to the world.”我們所有人都有能力——或許也有責(zé)任——成為大使，向世界展示你們國(guó)家最好的一面。故選D。s nothing like getting a card from a child in China just learning to write in English, or a grandmother in Belarus describing her most recent gardening success to remind me that we truly are members of one global family, far more similar than we are different.”在中國(guó)，沒有什么比收到孩子們寄來的賀卡更能提醒我，我們是同一個(gè)全球大家庭的一員，相似之處遠(yuǎn)遠(yuǎn)多于不同之處。 （3）考查細(xì)節(jié)理解?？芍猵ostcrosser并不知道誰會(huì)給他們寄明信片。 （2）考查細(xì)節(jié)理解。s when he came up with the idea of an online platform (): There, postcard lovers like me can sign up to send a postcard to someone who has registered online, and receive a postcard in return.”就在那時(shí)，他想到了一個(gè)在線平臺(tái)():在那里，像我這樣的明信片愛好者可以注冊(cè)，向網(wǎng)上注冊(cè)的用戶發(fā)送明信片，并收到明信片作為回報(bào)。 （1）考查細(xì)節(jié)理解。Shrinking the world with munication technology.【答案】 （1）B（2）A（3）D（4）C 【解析】【分析】本文是一篇應(yīng)用文，一個(gè)可以讓世界各地的陌生人交換老式的、帶有郵票的明信片的網(wǎng)站，由Paulo Magalhaes 在2005年創(chuàng)立。Having the responsibility to be an ambassador.C.The whole world is actually a big family.（4）What does the underlined word this refer to? A.Americans are more conscious about privacy.C.register every postcard they receive online（3）What did the writer learn from postcrossing? A.s address carefullyare sure to get a postcard back immediatelyC.don39。To collect different postcards from other countries.D.To discuss personal hobbies with strangers.B. And it39。s important to remember that it isn39。s nothing like getting a card from a child in China just learning to write in English, or a grandmother in Belarus describing her most recent gardening success to remind me that we truly are members of one global family, far more similar than we are different.ve yet to have a bad experience.s address to be given to another postcrosser in turn. In practice, this means that for nearly every postcard I send (a few get lost in the mail) I get one back. And since I never know who will send me a card or where in the world they live, every trip to the mailbox holds the potential for a wonderful surprise.s when he came up with the idea of an online platform (): There, postcard lovers like me can sign up to send a postcard to someone who has registered online, and receive a postcard in return. One of my favorite hobbies is exchanging oldfashioned, paperwithastamponit postcards with random strangers around the world. 【點(diǎn)評(píng)】本題考點(diǎn)涉及細(xì)節(jié)理解和推理判斷兩個(gè)題型的考查，是一篇介紹類閱讀，考生需要準(zhǔn)確掌握細(xì)節(jié)信息，并根據(jù)上下文進(jìn)行邏輯推理，從而選出正確答案。因此，Toyota Motor是一個(gè)有效應(yīng)對(duì)被綁架媒體的例子。在這種情況下，公司的反應(yīng)可能不夠迅速或周到，那么公司就會(huì)變得很困難。根據(jù)倒數(shù)第二段對(duì)于“劫持媒體”的介紹和最后一段中的“If that happens passionate consumers would try to persuade others to boycott products, putting the reputation of the target pany at risk. In such a case, the pany39。故選B。例如，社交網(wǎng)絡(luò)的成員正在明白他們可以劫持媒體，對(duì)最初創(chuàng)建它們的企業(yè)施加壓力。根據(jù)第三段可知，劇烈的技術(shù)變革為營(yíng)銷人員提供了越來越多的交流選擇，但同時(shí)也增加了這樣一種風(fēng)險(xiǎn)，即熱情的消費(fèi)者會(huì)以更快、更明顯、更具破壞性的方式表達(dá)自己的觀點(diǎn)。故選D。 （1）考查細(xì)節(jié)理解。cooperating with supportive consumersD.responding effectively to hijacked mediaB.deserve all the negative ments about them（3）Toyota Motor39。can be used to produce negative effects in marketingC.enthusiastic about remending their favorite products.（2）The author indicates in Para. 3 that earned media ________. A.inspired by productpromoting sent to themC.s response may not be sufficiently quick or thoughtful, and the learning curve has been steep. Toyota Motor, for example, alleviated some of the damage from its recall crisis earlier this year with a relatively quick and wellorchestrated socialmedia response campaign, which included efforts to engage with consumers directly on sites such as Twitter and Facebook.（1）Consumers may create earned media when they are ________. A. The same dramatic technological changes that have provided marketers with more and more diverse munications choices have also increased the risk that passionate consumers will voice their opinions in quicker, more visible, and much more damaging ways. Such hijacked media are the opposite of earned media: an asset or campaign bees hostage to consumers, other stakeholders, or activists who make negative allegations about a brand or product. Members of social networks, for instance, are learning that they can hijack media to apply pressure on the business that originally created them.s paid media for instance, when an emerce retailer sells ad space on its Web site. We define such sold media as owned media whose traffic is so strong that other organizations place their content or emerce engines within that environment. This trend, which we believe is still in its infancy, effectively began with retail