【正文】 iba 資料庫下載 Source: Literature Search, Konka web site, team analysis Ramp。473 SEC China010821BJToshiba 資料庫下載 DALIAN TOSHIBA39。1,518 Home Appliances 165。 Components 165。1,858 Power Systems 165。 Communications amp。D and manufacturing capabilities Weaknesses ? Less customer focused ? Weak brand name in cuttingedge information technologies ? Unbalanced global presence Opportunities ? Global digital convergence ? Emerging technologies, ., Inter, 3G ? China joining WTO opens doors to foreign panies Threats ? Bureaucratic management style ? Its core semiconductor business is a cyclical modity business ? Behind the curve in key IT developments SEC China010821BJToshiba 資料庫下載 THERE ARE TWO SUCCESSFUL MODELS IN THE CHINA CTV MARKET, DALIAN TOSHIBA FOLLOWS THE SONY MODEL The Konka Model ? Capital intensive, aggressive growth through economies of scale in manufacturing and in the sales force ? From 1993 to 1998 Konka acquired TV manufacturers: North east Du Dan Jian, San Xi, An Suo, Chong Qing factories to bulk up ? Grew capacity by 2 million units from 1993 to 1998 ? Through economics of scale and aggressive pricing Konka was able to grow market share from 3% to 11% from 1995 to 2000 ? The Sony Model ? Zero in on the high end, high profit segment of CRT TV market with a strong brand able to mand price premiums ? Not in a strong presence in unit market share, but the top brand when consumers respond for the brand quality and reliability ? Corporate philosophy unwilling to sacrifice profits for larger market share (vast different from Chinese players) ? Future target focused on higher end, cutting edge technology TVs . PJTV, Digital TV, LCD and PDP which have significantly higher profit margins. Source: Lit search, McKinsey analysis SEC China010821BJToshiba 資料庫下載 TOSHIBA SHIFTS ITS STRATEGIC FOCUS TO APPLICATION SOLUTION AND CUSTOMER SERVICE IN CHINA NOTEBOOK MARKET Mission To be the most responsible IT product application solution and service provider Time Strategic focus 1996 1997 1998 1999 ? Product itself ? Channel development ? Application ? Customer service 2000 ? VIP certification focusing on core customers ? Channel development into 2nd tier geographies ? Application solution of mobile office concept Toshiba notebook strategy* in China Strategy evolvement * Toshiba notebook strategy in China is codeveloped by Digital China, Toshiba’s exclusive notebook chiefdistributor in China Source: literature research, interview SEC China010821BJToshiba 資料庫下載 PRODUCT/MARKET 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Key product offerings ? Market position SEC China010821BJToshiba 資料庫下載 TOSHIBA’S GLOBAL NET SALES BY BUSINESS SEGMENT Source: Toshiba web site, Lit Search Yea 2000 (165。s 10th 5year plan, we will enlarge our investment in IT industry…. Toshiba has the world leading LCD related and semiconductor technology. The amount of each investment will exceed I billion USD. “ Apart from Japan, Toshiba divides global market into four regions, America, Europe, China and the rest of Asia. China is the only region made up of one single country Chief representative of Toshiba in China ? Invested panies in China ? Total investment ? Chief representative ? Total number of employees ? Importance of China ? Future investment plan 23 RMB 6 billion Pintianxinzheng (pinyin) over 10,000 Chief representative of Toshiba in China Source: literature research, interview SEC China010821BJToshiba 資料庫下載 TOSHIBA IS THE LEADING PLAYER IN NOTEBOOK MARKET BOTH IN CHINA AND GLOBALLY Time Key milestones 1985 1990 1993 1994 1999 2000 Introduced the first notebook in the world Introduced STN notebook Introduced color TFT notebook Introduced Pentiumempowered notebook Ranked number one in China notebook market for 4 years Ranked number one in world wide notebook market for 7 years Era analysis of Toshiba in Notebook Source: literature research, interview SEC China010821BJToshiba 資料庫下載 STRATEGY 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product /market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings SEC China010821BJToshiba 資料庫下載 TOSHIBA’S MISSION AND VISION Corporate mission “We, the Toshiba Group panies, based on our total mitment to people and to the future, are determined to help create a higher quality of life for all people, and to do our part to help ensure that progress continues within the world munity Corporate vision “To grow with excellence as the leadingedge, interready enterprise globally by accelerating innovation with agility, and to