【正文】
sue. It was the mid1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words ‘Stay Hungry. Stay Foolish.’ It was their farewell message as they signed off. Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you. Stay Hungry. Stay Foolish.”喬布斯不僅在演講結(jié)尾引用了這句“Stay Hungry. Stay Foolish”(求知若渴,虛懷若谷),而且重復(fù)三遍,強(qiáng)化了聽(tīng)眾的印象。開(kāi)篇和正文再好,如果結(jié)尾過(guò)于平淡,整個(gè)演講的精彩程度也會(huì)大打折扣。 I’d just turned 30.”數(shù)據(jù)很直觀,能讓聽(tīng)眾更直接地認(rèn)識(shí)和理解演講內(nèi)容。演講者可以在開(kāi)篇提出一個(gè)問(wèn)題,這樣可以引發(fā)聽(tīng)眾的思考,也會(huì)引導(dǎo)他們?nèi)ヂ?tīng)演講者如何解答問(wèn)題。演講者可以在開(kāi)篇指出一種特別的現(xiàn)象,聽(tīng)眾出于好奇就會(huì)認(rèn)真聽(tīng)演講,想知道演講者如何分析或解釋。例如要做一場(chǎng)關(guān)于“生活方式與疾病”的演講,開(kāi)篇就可以給出一組極具沖擊力的數(shù)據(jù),讓聽(tīng)眾看到生活方式不健康將會(huì)產(chǎn)生多么可怕的后果,這樣的震驚能夠使聽(tīng)眾快速調(diào)整狀態(tài),投入到聽(tīng)演講中去。比如要做一場(chǎng)關(guān)于“英語(yǔ)演講的藝術(shù)”的演講,演講者在一開(kāi)始就可以指出該演講對(duì)于聽(tīng)眾今后的學(xué)習(xí)、工作將會(huì)有很大幫助,甚至可以給出一些數(shù)據(jù)和實(shí)例,讓聽(tīng)眾明白不聽(tīng)這個(gè)演講將會(huì)是一個(gè)損失,這樣聽(tīng)眾就會(huì)樂(lè)于認(rèn)真聽(tīng)演講了。在有了一定的積累之后,要大量練習(xí)寫(xiě)作演講稿,話(huà)題可以從日常學(xué)習(xí)和工作中選取,這樣練習(xí)起來(lái)會(huì)更有興趣和成就感。學(xué)會(huì)分析這些演講之所以精彩的原因,可以從筆者上面講的幾點(diǎn)入手分析。也有必要閱讀一些關(guān)于英語(yǔ)公共演講的書(shū)籍,筆者在此推薦Stephen E. Lucas的《演講的藝術(shù)》(The Art of Public Speaking)一書(shū)。 為了更加有效地掌握文中講到的寫(xiě)作演講稿的要點(diǎn),筆者建議大家做到以下三點(diǎn):①多看。當(dāng)然,喬布斯還用了適當(dāng)?shù)挠哪?,更好地融洽了與聽(tīng)眾的關(guān)系。喬布斯在演講開(kāi)篇說(shuō)道:“I am honored to be with you today for your mencement from one of the finest universities in the world. Truth be told, I never graduated from college. And this is the closest I’ve ever gotten to a college graduation.”高度贊美斯坦福大學(xué)——這就是在與聽(tīng)眾發(fā)生關(guān)聯(lián)。喬布斯在他的演講稿開(kāi)篇使用的是“關(guān)聯(lián)話(huà)題與聽(tīng)眾”的方式。在有了一定的積累之后,要大量練習(xí)寫(xiě)作演講稿,話(huà)題可以從日常學(xué)習(xí)和工作中選取,這樣練習(xí)起來(lái)會(huì)更有興趣和成就感。學(xué)會(huì)分析這些演講之所以精彩的原因,可以從筆者上面講的幾點(diǎn)入手分析。也有必要閱讀一些關(guān)于英語(yǔ)公共演講的書(shū)籍,筆者在此推薦Stephen E. Lucas的《演講的藝術(shù)》(The Art of Public Speaking)一書(shū)。 為了更加有效地掌握文中講到的寫(xiě)作演講稿的要點(diǎn),筆者建議大家做到以下三點(diǎn): ①多看。下面筆者就介紹一下基本的演講開(kāi)篇模式,供大家以后寫(xiě)作演講稿參考。 開(kāi)篇出彩,吸引聽(tīng)眾 演講稿的開(kāi)篇往往需要花費(fèi)大量的功夫去設(shè)計(jì)。除此之外,還有空間順序,“提出問(wèn)題——分析問(wèn)題——解決問(wèn)題”的順序等。 but as for me, give me liberty, or give me death!”③首尾呼應(yīng)。一個(gè)非常經(jīng)典的例子是Patrick Henry的演講“Liberty or Death”。② 強(qiáng)有力的陳述。 除了喬布斯這種“引文結(jié)尾”的方式,常見(jiàn)的演講結(jié)尾方式還有如下幾種:①總結(jié)演講。他在結(jié)尾說(shuō)道:“Stewart and his team put out several issues of the Whole Earth Catalog, and then when it had run its course, they put out a final issue. It was the mid1970s, and I was your age. On the back cover of their final issue was a photograph of an early morning country road, the kind you might find yourself hitchhiking on if you were so adventurous. Beneath it were the words ‘Stay Hungry. Stay Fool