產(chǎn)品設(shè)計與(參考版)
2025-03-12 17:13本頁面
【正文】 2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 演講完畢，謝謝觀看！ 。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens (Martin Bell, Marketing Concepts and Strategy, 3rd ed., , 1979, Houghton Mifflin Company。企業(yè)保留弱勢產(chǎn)品的成本很高，除了利潤下降之外，還有隱藏成本的問題。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 衰退期 Decline ? 大部分產(chǎn)品類型及品牌的銷售量終究會下降。 ? 銷售成長趨緩會導(dǎo)致供應(yīng)大於需求，而產(chǎn)能過剩將促使競爭愈來愈激烈。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 成熟期 Maturity ? 當(dāng)產(chǎn)品的銷售成長開始變慢，那就是該產(chǎn)品進(jìn)入成熟期。 ? 成長期，利潤會提高，因為廣大銷量可以分?jǐn)偝杀?，同時會發(fā)展更有效率的系統(tǒng)。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。某些產(chǎn)品會在導(dǎo)入期停滯多年後才邁入快速成長階段。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 導(dǎo)入期 Introduction ? 當(dāng)新產(chǎn)品首次製造完成，之後即為導(dǎo)入期。2023 Pearson Education, Inc. Marketing for Hospitality and Tourism, 4th edition Upper Saddle River, NJ 07458 Kotler, Bowen, and Makens 產(chǎn)品生命週期階段 ? (product development) ? (introduction) ? (growth) ? (maturity) ? (decline) 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。 2023 P Marketing for Hospitality and Tourism, 4th edition Kotler, Bowen, and Makens 169。2023 Pearson Education, Inc.
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