【正文】 Apple students 187。 Conversation index 187。 Facebook: the “ social media” revolution A study and analysis of the phenomenon Paris, October 3rd 2023 – Facebook study 2 This work is licensed under the Creative Commons Attribution NonCommercialShareAlike Unported license. To view a copy of this license, visit or send a letter to Creative Commons, 171 2nd Street, Suite 300, San Francisco, California, 94105, USA. – Facebook study 3 Summary Facebook: key facts and figures Facebook revenue model Measuring social media: 2 business cases University students: exchange and collaborate Bloggers: municate and get feedback Conclusion – Facebook study 4 Summary Facebook: key facts and figures Facebook revenue model Measuring social media: 2 business cases University students: exchange and collaborate Bloggers: municate and get feedback Conclusion – Facebook study 5 History In February 2023, Facebook was created by Mark Zuckerberg (with Dustin Moskovitz, Chris Hughes and 2 other Harvard students) Initially, the membership was restricted to students of Harvard University, and subsequently expanded to other US and Canadian colleges then to European and Asian colleges ( addresses with .edu) Since September 11, 2023, it has been available for any address globally, but the interface is in English only On May 24, 2023, Facebook launched the Facebook Platform (f8) which provides a framework for developers (anyone) to create applications that interact with core Facebook features As of Sept. 25th 2023, with 42 million active users, FaceBook is the second largest social working site globally after MySpace Source: Facebook – Facebook study ? ? ? ? 6 Things you can do on Facebook Keep in touch with your old friends and meet new ones Private and public messaging options Keep tabs on what your friends do via their News feed Find former schoolmates using the search feature User groups let you discuss with others who share your interests Keep them informed about what you do ? Update your status ? Share your pictures, blog messages and videos ? Promote events you are anizing or planning to attend Access a wealth of applications made for all purposes ? Fun, interactive applications ? Applications that let you publish content (photos, videos, notes,…) ? Applications linked to other platforms (Flickr, Pownce, Twitter,…) Retain your privacy ? Control what strangers and friends may see and read about you – Facebook study 7 Explosive growth that accelerated in 2023 More than 42 million active users as of Sept. 25th 2023: the second largest working site Growth: 270% between June 2023 and June 2023 The number of active users has doubled since Facebook expanded registration to include users outside US campuses in Sept. 2023 Facebook is the sixthmost trafficked site in the US Worldwide Growth of Selected Social Networking Sites Age : 15+ Social Networking Total Unique Visitors (000) Site Myspace Facebook Hi5 Friendster Orkut Bebo Tagged Jun06 66,401 14,083 18,098 14,917 13,588 6,694 1,506 Jun07 114,147 52,167 28,174 24,675 24,120 18,200 13,167 % Change 172% 270% 56% 65% 78% 172% 774% Sources: Facebook, ComScore Media Metrix, faberNovel analyses – Facebook study 8 The evolution of the user base has been synonymous with an expanded range of uses A favorite among students (85% market share of 4year US universities), but half of Facebook users are now outside of college Fastest growing demographic: 2534 years old (+181% between May 2023 and May 2023) Since the launch of the Facebook platform in May, almost 4000 applications have been created by thirdparty developers Age slice 1217 1824 2534 May 2023 35+ Sources: Facebook, Score Media Metrix, , faberNovel analyses – Facebook study 9 A feature of its users’ daily life ? More than half of active users return daily ? People spend an average of 20 minutes on the site daily ? More than 6 million active user groups on the site ? Over 55,000 regional, workrelated, collegiate and high school works Activity and loyalty are two key characteristics of the Facebook munity Sources: Facebook, Score Media Metrix, faberNovel analyses – Facebook study 10 International growth at a frantic pace Facebook has developed a strong following in Englishspeaking countries A third of the Canadian population has joined Facebook as of June 2023, a growth of more than 3,000% in a year The United Kingdom is the third largest country with more than 5 million active users, London being the largest work on Facebook (1,105,515 members as of Sept. 11 2023) There is far less growth in Europe and Asia as the website is only available in English To act against knockoffs who took advantage of Facebook’ s lack of international patibility, a major localization initiative will be launched soon: the website will be translated and therefore accessible to users from other countries Top to bottom : Facebook, Vkontakte (RU), Sources: Facebook, Score Media Metrix, faberNovel analyses – Facebook study Xiaonei (CHN) 11 A closer look at the European situation Facebook’ s growth in Europe mainly