【摘要】12????3?:?????:??4,,,,,?2023,.
2025-03-09 15:27
【摘要】I:D.,W.,F.,,?2023,..2023/3/612()1:2:2023/3/6222023/3/632
【摘要】D.,W.,F.,,?2023,..1,,,,,?2023,..?,,,,,,,?2023,..
2025-03-09 15:26
【摘要】1GROUPANDPERSONALINFLUENCE2Overview?TypesofReferenceGroups?TypesofGroupInfluence?HowReferenceGroupsInfluenceIndividuals?SpecialSourcesofInfluences?Wo
【摘要】AttitudeFormationandChange2023/5/81ch9OverviewWhatareattitudesFoundations/ComponentsofAttitudesAttitudeFormationProcessesAttitudeChange2023/5/82ch9Definition
【摘要】LearningandMemory2023/04/171ch08Overview?WhatisLearning??BehavioralLearningTheories行為學(xué)習(xí)?VicariousLearning代理學(xué)習(xí)?CognitiveLearningTheory認(rèn)知學(xué)習(xí)?TheRoleofM
【摘要】FamilyandHouseholdInfluences2023/05/221Ch12Overview?FamilyandHousehold?FamilyLifeCycles?HouseholdDecisionRoles?ChildrenandHouseholdConsumerBehavior2023/05/22
2025-03-10 04:30
【摘要】2023/05/221???2023/05/222??A,,,,,2023/05/2232023/05/224:,,,,,?
【摘要】PERCEPTION04101OverviewDefinitionsExposureAttentionInterpretation04102DefinitionsSensation:theimmediateresponseofoursensoryreceptorstobasicstimuliPercept
【摘要】1DemographicsandPsychographics2Overview?Demographics?Psychographics?personality?values?lifestyles3Demographics?Definition:thesize,structure,anddistributi
【摘要】ConsumerMotivation03/271CH5MotivationOverview?Definition?TypesofConsumerNeeds?MotivationalConflictandNeedPriorities?MotivationalIntensity?TheChallengeofUnderstand
【摘要】ConsumerKnowledge04/101Outline?TypesofConsumerKnowledge?SourcesofConsumerKnowledge?TheBenefitsofUnderstandingConsumerKnowledge
【摘要】Copyright?2023HoughtonMifflinCompany.Allrightsreserved.Copyright?2023HoughtonMifflinCompany.Allrightsreserved.???Copyright?20