【正文】 Milk200ml Better InStore Performance Than XX Other SKUs ND01 JF02 ND02 JF03 JF02 JF03 Weighted Distribution (000RMB) MILK 200ml 19 22 REG LOTION 54 45 61 57 50ml 22 15 9 6 11 100ml 51 44 52 52 200ml 40 33 36 37 40 300ml 8 7 ULTRA CARE 45 37 57 59 100ml 44 36 55 54 200ml 31 26 31 29 Copyright 2023 ACNielsen 36 AH/S, Body Key Brand Share Price Other Than N A, Nivea Gained Share While XX Decline Body Lotion Basic Base Value Share 5 5 . 34 8 . 16 4 . 65 6 . 3 5 6 . 1 5 4 . 94 6 . 5 4 3 . 75 3 . 64 0 . 92 1 . 51941 1 5 . 92 8 . 77 . 447 . 72 . 96 . 8 9 . 77 . 27 . 9JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3 JF 0 2 JF 0 3JB YU M EI JI N G N I V EA V A SEL I N E PEA R S O . BR A N D S4 Months to A CITY S A E A N A W A ?In W A, firming lotion contributed most of share gain. Copyright 2023 ACNielsen 37 Nivea Body Lotion SKU Share Distribution Price In AH/S Distribution Push More On 200ml and Gained Share Body Lotion Basic Base Value Share 1 .31 .31 .52 .40 .40 .20 .90 .20 .3 0 .20364 M t o J F 0 2 4 M t o J F 0 3I N T E N S I V EM I L K 2 0 0 m lI N T E N S I V EM I L K 1 2 5 m lF R E S H 2 0 0 m lF R E S H 1 2 5 m lF I R M I N GL O T I O N 2 0 0 m lE N R I C H E D1 2 5 m lE N R I C H E D2 0 0 m lWeighted Distribution Rmb/Pck JF 02 JF 03 JF 02 JF 03 INTENSIVE MILK 200ml 9 10 26 31 INTENSIVE MILK 125ml 3 2 21 25 FRESH 200ml 5 12 34 30 FRESH 125ml 5 4 27 24 FIRMING LOTION 200ml 5 11 50 48 INTENSIVE MILK 200ml INTENSIVE MILK 125ml FRESH 200ml FRESH 125ml FIRMING LOTION 200ml Copyright 2023 ACNielsen 38 XX Milk Distribution In 4A Cities Milk Have Rooms to Improved Distribution In A City Weighted Distribution 0102030405060708090100G Z H / S S H H / S B J H / S CDH / S / DA H / S S A E A N A W AM i l k 2 0 0 ml U C L o t i o n 2 0 0 ml R EG L o t i o n 2 0 0 mlCopyright 2023 ACNielsen 39 Summary ? Launch of Milk did help us to gain sales in A cities but not much in SH and BJ ? Milk 200ml expanded distribution fast and obtained strong instore offtake ? At the same time, instore offtake of 200ml of our regular and UC declined, without distribution lost yet ? Overall, in A cities, we still have rooms to improve distribution of Milk Copyright 2023 ACNielsen XX Cream Development Tracking Copyright 2023 ACNielsen 41 BBKids Cream Sales Growth, Nat. 4A Cities Still Captured Positive Value Sales Growth 410865 8269418361621643834 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 34 C i t y A C i t y BC D C i t y T o w nVolume Sales(Ton) Value Sales() 5% +3% 53858476692319414 M o n t h s t o JF 0 2 4 M o n t h s t o JF 0 34 C i t y A C i t y BC D C i t y T o w nSize Growth vs YA 11 10 5 0 7 27 1 21 Copyright 2023 ACNielsen 42 BBKids Cream Key Brand Share, Nat. XX Cream Successfully Gained Share Nationally 4M to JF02 4M to JF03 Chg YA ND 01 JF 02 ND 02 JF 03 Chg YA YU MEI JING 22 3 HAI ER MIAN XX CHUN JUAN 11 8 3 8 AN AN 4 4 4 SAKULA 0 3 LONG LI QI 1 BAOBEI 2 XIAO DING DANG 1 BALLET Value Share(BBKids Cream Base) Copyright 2023 ACNielsen 43 BBKids Cream Key Brand Share by City XX Gained Share Significantly In 4A and Catching Up with In BCD As Well 4 City A City BCD City Town 4Months to JF 03 Chg YA JF 03 Chg YA JF 03 Chg YA JF 03 Chg YA YU MEI JING HAI ER MIAN 3 XX 20 CHUN JUAN AN AN SAKULA 4 LONG LI QI 1 2 BAOBEI XIAO DING DANG BALLET Value Share(BBKids Cream Base) Copyright 2023 ACNielsen 44 XX SKU Value Share Trend, National IC Largely Helped Share Gains 2 . 53 . 30 . 31 . 72 . 31 . 32 . 7 3 . 23 . 73 . 22 . 93 . 83 . 53 3 . 5 2 . 84 . 63 . 24 . 44 . 2 3 . 85 . 144 . 84 . 63 . 40 . 702468101214J F 0 1 M A 0 1 M J 0 1 J A 0 1 S O 0 1 N D 0 1 J F 0 2 M A 0 2 M J 0 2 J A 0 2 S O 0 2 N D 0 2 J F 0 3I C 2 5 g I C 6 0 g R e g . 6 0 g U C 2 5 g U C 6 0 gValue Share(BBKids Cream Base) Copyright 2023 ACNielsen 45 XX Weighted Distribution by SKU, Nat. 3128 28293039 396194151621051015202530354045JF 0 2 M A 0 2 M J 0 2 JA 0 2 SO 0 2 N D 0 2 JF 0 3JB C re a m I C 2 5 g I C 6 0 g U C 2 5 g U C 6 0 gWeighted Distribution Copyright 2023 ACNielsen 46 BBKids Cream Key SKU Ranking, JF03 Took The Advantage Of IC25g to Further Wide XX Peration Both In Depth and Width Value Share VAL WTD Weighted Distribution Numeric Distribution Rmb/Pck HAI ER MIAN 40g 81 52 13 XX UC 60g 77 41 7 XX IC 25g 85 32 7 XX IC 60g 73 33 4 XX UC 25g 6 63 38 10 YU MEI JING 40g 59 26 8 HAI ER MIAN 25g 58 25 14 National CityH/S (BBKids Cream Base) ?XX Cream total distribution scored 53% in weighted and 14% in numeric which is even with 40g in city H/S channel. Copyright 2023 ACNielsen 47 BBKids Cream Key Brand Share by Cha