信息戰(zhàn)略和經(jīng)濟(1)(參考版)
2025-03-02 02:42本頁面
【正文】 Competitive Advantage of Nations, 1992 ? What contributions is Porter best known for? – Five forces model ? What makes an industry “attractive” to pete in? – 2 x 2 matrix of core strategies ? What are possible strategies for achieving advantage? – The value chain: How can we analyze the core activities that firms perform? 40 ISMT 510 Porters five forces model ? Used to analyze industry or market ? Potential profitability or attractiveness ? Options to affect petitive position ? Applied to particular panies, market segments, industries or regions ? Based on microeconomic principles supply and demand, substitutes 41 ISMT 510 Porter’s “Five Forces Model” (as applied to discount retail industry) 42 ISMT 510 Strategic Implications of Five Forces Analysis ? A given industry is unattractive when: – Rivalry is strong – Barriers to entry are low – Competition from substitutes is strong – Suppliers and customers have strong bargaining power (relative to you) 43 ISMT 510 More Strategic Implications of Five Forces Analysis ? A given industry is ideal when: – Rivalry is moderate – Barriers to entry are high – Good substitutes don’t exist – Suppliers and customers are in a weak bargaining position (relative to you) – Do these industries exist? 44 ISMT 510 What strategies lead to petitive advantage? Competitive Objective Target Market Segment Low Price Product or Service Differentiation Broad market Narrow market 45 ISMT 510 How to Apply Porter for Making Strategy Focus on “attractive” industries to pete in ? Target industries with attractive “structural properties” and exit from industries with poor structural properties ? List all the players in an industry ? Identify and analyze buyers and suppliers ? Select one of the four strategies ? Ensure that activities are consistent with each other ? Identify uses of IT to support your strategy ? Outsource noncritical activities to other providers 46 ISMT 510 ? Analyze industry structure of using Porter’s five forces model. ? Make your remendation regarding the profitability of entry in this industry. 47 ISMT 510 Value Configuration ? From a social sense, why do firms exist? they create value ? Values configuration is the method by which the firm creates value ? Three types: Value chain (. manufacturing – series of activities) Value shop (. hospital a specific set of activities) Value Network (. intermediary) 48 ISMT 510 Porter’s Value Chain (well suited for analyzing product/manufacturing firms) 49 ISMT 510 Value Shop ? Specific problems ? Primary activities Problem finding Problem Solving Choice Execution Control and evaluation 50 ISMT 510 Value Network ? Intermediaries ? Primary activities Network promotion/ contract management ? Sell services ? Evaluate membership ? Contract ? Monitor and enforce Service provisioning ? Enable buying and selling ? Support buyers sellers ? Ancillary services Infrastructure
數(shù)學相關(guān)推薦
鄂ICP備17016276號-1