【正文】 BtoB, 08 Jan 01 2023/3/10 30 Contents Design Elements ? Graphic elements ? Color palette ? Capitalization ? Iconic Trackers Text Layouts ? Bulleted text ? Place cards ? Enhanced lists ? Quotes Graphic Layouts ? Tables and matrices ? Graphs ? Diagrams ? Screen shots Agenda 2023/3/10 31 Twobytwo matrix with labels centered Label Label The Chart Title Goes Here Subtitles Are 2 Points Smaller Than Chart Title, Not Bolded and in Italics Graphic layouts tables and matrices Label ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary 2023/3/10 32 Threebythree matrix with labels in boxes Label Label Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Label ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary ? Text goes here ? Bulleted if necessary Graphic layouts tables and matrices Chart Title 2023/3/10 33 Twocolumn table containing text (with category labels) ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet Category 1 Category 2 Category 3 Category 4 Label Label ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet ? Bullet Graphic layouts tables and matrices Chart Title 2023/3/10 34 BoozBall tables should be clean and anized, all of the same color, and individual circles should not be too large Breadth and Depth of Functionality Strength of Architecture Ability to Support Ease of Implementation Overall Strength of Solution ACNielsen Information Resources, Inc. Kenosia Interactive Edge Demantra Mercari RW3 Tech Graph Title, Time Period Subtitle Graphic layouts tables and matrices High Low Key: 2023/3/10 35 Fivesegment value chain (with one highlighted segment) Graphic layouts diagrams Chart Title ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet Separate Text Boxes Are Easier to Move And Manipulate Just Keep Them Centered Appropriately ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet 2023/3/10 36 Fourpart chart Division A Division D Division C Big Honcho (resize box if needed) ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet Division B Graphic layouts diagrams ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet – Subbullet – Subbullet – Subbullet ? Bullet 2023/3/10 37 The overall goal is to include all relevant information while keeping the graph as simple as possible Cumulative Number of Rhodes Scholars, 19001980 Harvard vs. Yale 0204060801 0 01 2 01 9 0 0 1 9 2 0 1 9 4 0 1 9 6 0 1 9 8 0All text in the graph (., data and axis labels) should be the same size, to the extent possible. The text should be plain。 pay attention to color, indentation, and dash type “ We went about building these things [industry exchanges] all wrong. The days of thinking everyone will e together in these big marketplaces and sing ?Kumbaya? are gone.” – Fadi Chehade, CEO, Viacore “ We?ve got a tremendous opportunity to deliver greater value to strategic accounts and drive productivity and revenue growth through ?private? trade management initiatives.” – Representative of food/beverage manufacturer “ We are…creating a private system marketplace. It is literally focused on integrating us, our bottlers, and our customers so all information is seemless.” – Everett Darby, Managing Director, CocaCola eBusiness eVentures “ [The pany] is updating backend systems and frontend customer interfaces. This will help us participate in exchanges. But we have to do it anyway, to get our house in order.” – Representative of package foods manufacturer Comments from Industry Executives Text layouts quotes Source: IBM primary research interviews, Dec 00。 Elements are separated by semicolons, with no period 2023/3/10 20 This is the headline, which should typically be written as a plete sentence ? The headline is Arial, 20 point, bold, black – It should not be resized – It should not have more than two lines ? When a headline is two lines long, choose a division that is grammatically logical and aesthetically pleasing – Ideally, the top line should be moderately longer than the lower line – Avoid dividing articles from nouns, prepositions from prepositional phrases, verbs from nouns, etc. ? The text above the headline is called the “running header” or “breadcrumb” – It is Arial, 12 point, lowercase, plain, light gray – Subtopics are preceded by “” and subsubtopics are preceded by “” – Include the header even if the document is short and has no sections (put the title of the document in there in such a case) Design elements basic elements subsubsections if nece