【正文】 上午 5時(shí) 35分 10秒 上午 5時(shí) 35分 05:35: MOMODA POWERPOINT Lorem ipsum dolor sit, eleifend nulla ac, fringilla purus. Nulla iaculis tempor felis amet, consectetur adipiscing elit. Fusce id urna blanditut cursus. 感謝您的下載觀(guān)看 專(zhuān)家告訴 。 2023年 3月 上午 5時(shí) 35分 :35March 10, 2023 1業(yè)余生活要有意義，不要越軌。 :35:1005:35:10March 10, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 05:35:1005:35:1005:35Friday, March 10, 2023 1知人者智，自知者明。 05:35:1005:35:1005:353/10/2023 5:35:10 AM 1越是沒(méi)有本領(lǐng)的就越加自命不凡。 上午 5時(shí) 35分 10秒 上午 5時(shí) 35分 05:35: 楊柳散和風(fēng)，青山澹吾慮。 2023年 3月 上午 5時(shí) 35分 :35March 10, 2023 1少年十五二十時(shí)，步行奪得胡馬騎。 :35:1005:35:10March 10, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 :35:1005:35Mar2310Mar23 1世間成事，不求其絕對(duì)圓滿(mǎn)，留一份不足，可得無(wú)限完美。 , March 10, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒(méi)有。 2023年 3月 10日星期五 5時(shí) 35分 10秒 05:35:1010 March 2023 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線(xiàn)向前。 2023年 3月 10日星期五 上午 5時(shí) 35分 10秒 05:35: 1比不了得就不比，得不到的就不要。 05:35:1005:35:1005:35Friday, March 10, 2023 1乍見(jiàn)翻疑夢(mèng)，相悲各問(wèn)年。 05:35:1005:35:1005:353/10/2023 5:35:10 AM 1以我獨(dú)沈久，愧君相見(jiàn)頻。 shared exclusivity by product ? Kept strong retail support (doubled marketing and sales staff since ‘97) Source: Interviews, McKinsey analysis 17 010417SHELM038JL_RAJv5i MOTOROLA’S KEY STRENGTHS LIES IN ADVANCED TECHNOLOGY, COMMITTED PROMOTION, WIDE DISTRIBUTION NETWORKS AND QUALITY AFTERSALES SERVICES Source: IDC 2023 Key strengths Recent development ? Committed handset promotion ? Speedy rollout of new releases ? Strong brand recognition ? Pays more attention to market needs ? Continues to promote models with free gifts Sales and marketing ? Has nine firsttier resellers, the largest number among vendors ? Price petition among resellers is eliminated ? Can effectively manage the production volume with close tracking of orders from the channels ? Best vendor on channel support in promotion, advertisement, service centers and funding ? Altered its strategy in 2023 to employ two authorized reseller from every model Distribution ? Provision of quality aftersales services ? Sets up Interbased consumer club and plans to double service stations in 2023 Aftersales services ? Advanced technology ? Highly localized products strong local RD (800 engineers, 18 research centers, investment 13 b. RMB) ? High rate of new product introduction (9 new products in 2023) ? Ready for 3G Product development 18 010417SHELM038JL_RAJv5i MOTOROLA DISTRIBUTES EXCLUSIVELY THROUGH NINE FIRSTTIER RESELLERS Source: IDC Rationales ? Motorola employs PTAC, CellStart, Heguang, East, SunYin, Sinya, North Tele, Hengxin, and Forte as its 9 firsttier resellers. ? Historically assigned one Motorola model to each reseller – Eliminates price petition – Enables Motorola to effectively manage production volume with order tracking ? Recently shift strategy to have 2 authorized resellers for every model in order to improve promotions and access to customers ? Motorola is the best vendor on channel support as promotion and advertisement is provided. It also helps resellers to set up service centers to handle repair and maintenance services. ? As the leading vendor in China, Motorola’s channel strategy is of continued importance Motorola Channel Structure ? Motorola’s well built distribution work plays an important role in its success in China ? Too many tiers of resellers bee a disadvantage to Motorola’s channel efficiency Vendor 1sttier resellers 2nd tier resellers Retailers/retail chain stores Consumers 100% 21% 64% 3% 85% 12% 76% 19 010417SHELM038JL_RAJv5i ORGANIZATION AND OWNERSHIP 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownersh