某咨詢營銷手冊二精品續(xù)(參考版)
2025-02-17 12:09本頁面
【正文】 2023年 3月 6日星期一 10時(shí) 23分 22秒 10:23:226 March 2023 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。 2023年 3月 6日星期一 上午 10時(shí) 23分 22秒 10:23: 1最具挑戰(zhàn)性的挑戰(zhàn)莫過于提升自我。勝人者有力，自勝者強(qiáng)。 :23:2210:23Mar236Mar23 1越是無能的人，越喜歡挑剔別人的錯(cuò)兒。 , March 6, 2023 閱讀一切好書如同和過去最杰出的人談話。 2023年 3月 6日星期一 10時(shí) 23分 22秒 10:23:226 March 2023 1空山新雨后，天氣晚來秋。 。 :23:2210:23:22March 6, 2023 1意志堅(jiān)強(qiáng)的人能把世界放在手中像泥塊一樣任意揉捏。 :23:2210:23Mar236Mar23 1世間成事，不求其絕對圓滿，留一份不足，可得無限完美。 , March 6, 2023 很多事情努力了未必有結(jié)果，但是不努力卻什么改變也沒有。 2023年 3月 6日星期一 10時(shí) 23分 22秒 10:23:226 March 2023 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 。 :23:2210:23:22March 6, 2023 1他鄉(xiāng)生白發(fā)，舊國見青山。 :23:2210:23Mar236Mar23 1故人江海別，幾度隔山川。 , March 6, 2023 雨中黃葉樹，燈下白頭人。 Here the issue is deciding the exact price to assign to each customer transaction taking into consideration discounts， allowances， rebates， etc。 – Tool： value map， dynamic value management， economic value to customer ? 交易。 To a marketer， price is a function of product/market strategy。 At this level， the key issue is how current and future supply， demand， cost， and regulatory dynamics will affect overall industry price levels。 For example： ? 供給 /需求。 For example， a 5percent price decrease might require as much as a 20percent volume increase to reach breakeven。 – In addition， many panies believe that “ price simply cannot be managed” that pricing is set by the market or set by petition。 ? The pricing profit lever is more powerful than other determinants of profitability， including volume increases and cost reduction。 53 Choose value Indentify needs/buying factors Select target segments Define value package Communicatese value Determine and manage pricing at three levels 54 Understand pricing profit lever In many cases， price is the most important determinant of changes in profitability。 Getting the pricing process right often provides a solid foundation for upgrading the entire marketing function within client anizations。 The issues， opportunities， and threats in pricing can be explored across three distinct but related levels of piece management： ? the supplydemand level ? the product/market strategy level ? the transaction level Making positive pricing change happen is usually more difficult than identifying the location of a pricing opportunity。 50 設(shè)立銷售戰(zhàn)略 驅(qū)動(dòng)執(zhí)行杠桿 有效結(jié)構(gòu) 銷售技巧 和支持 基于業(yè)績的 測量和獎(jiǎng)勵(lì) ?測量和追蹤結(jié)果 ?基
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