ibm計算機技術(shù)全方位的分析和研究(參考版)
2025-02-10 14:11本頁面
【正文】 development focus is currently application software RD – . (3) – Japan (1) – Switzland (1) – China (1) – Isreal (1) – India* (1) * under construction Source: IDC, interview 12 SEC China010821BJIBM IBM WILL NOT FURTHER INVEST IN BUILDING UP PC MANUFACTURING JVS IN CHINA Manufacturing Manufacturing base ? Great Wall IT products Shenzhen Co., Ltd. (IBM39。s promise to purchase IBM39。CONFIDENTIAL PC Competitor Analysis: IBM SAMSUNG ELECTRONICS CHINA (SEC China) SEC China010821BJIBM OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Pricing 1. Background information ? Location ? Management team ? Starting year ? Number of employees ? Era analysis 1 SEC China010821BJIBM BACKGROUND INFORMATION 1. Background information ? Location ? Management team ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Pricing 2 SEC China010821BJIBM IBM HAS GRADUALLY EXPANDED ITS PRESENCE IN CHINA Location Beijing Managing director Zhou Weikun Starting year ? 1984 (representative office) ? 1992 (IBM China Co. Ltd.) Number of employees Over 3000 Key milestones ? Set up IBM Customer Association in 1984 ? Opened Beijing, Shanghai, Shenzhen, Chengdu, Guangzhou, Nanjing, Xian, Chongqing offices ? Established customer service work covering dozens of China major cities ? Set up China purchasing center* in Shenzhen Background information * IBM’s purchase in china has increased from 30M USD in 1993 to 1B USD in 1998 Source: Literature research 3 SEC China010821BJIBM BACKGROUND INFORMATION 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market posit
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