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【正文】 這款防護(hù)乳現(xiàn)已全新登陸內(nèi)地市場，想要給肌膚持久全面呵護(hù)，趕緊來絲芙蘭網(wǎng)上商城或?qū)９駬屜润w驗(yàn)吧！ Campaign KPI KPI Weibo Recruit over 5, 000 Fans Brand Exposure to 1,700,000 micro bloggers Over 5,000 Retweet Working Schedule Working Schedule Item Preparation Stage Party Party Date Status Submit Proposal ★ AGENDA Done Presentation★ AGENDA Done Feedback LAB Done Proposal /Content Plan Update AGENDA Undergoing Proposal Confirmation★ LAB TBC Week 1 Content Submission AGENDA TBC Weibo Event Mechanism Submission AGENDA TBC Weibo Background Submission AGENDA TBC Week 1 Content Feedback LAB TBC Weibo Event Mechanism Confirmation★ LAB TBC Weibo Background Confirmation★ LAB TBC Week 1 Content Confirmation LAB TBC Item Launch Stage Party Party Date Weibo Event Launch★ AGENDA Weibo Background Update★ AGENDA Week 1 Content Execution AGENDA Week 1 Performance View AGENDA LAB Week 2/Week 3/Week 4 Content Submission AGENDA Every Thursday Week 2/Week 3/Week 4 Content Feedback LAB Every Friday Week 2/Week 3/Week 4 Content Confirmation LAB Every Friday Week 2 Week 4 Execution AGENDA Every Monday Friday Item Overview Party Party Date LAB Online Campaign Phase 1 Performance Overview AGENDA LAB Budget Working Item Amount 1. Planning ? Include brief study, brand alignment, strategy, content, mechanism, and technical alignment 2. Weibo Event x 1 month ? Weibo Event Execution RMB 15,000 Event maintenance/Winner contact/3000 Users’ info collection ? KOL employment x 15 (3000 RMB/KOL) 3. Weibo Maintenance x 3 months ? Weibo Content Planning/Copywriting/Publishing for 3 Months Aug – Sep: 120 tweets RMB 35,000 Sep – Oct: 120 tweets RMB 35,000 Oct – Nov: 120 tweets RMB 35,000 4. Design x 3 months ? Weibo background design x3 ? Weibo images processing 4. Project Management x 3 months ? Communication with client ? Ensure project quality ? Weekly data/Monthly report/
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