某汽車品牌策略英文(參考版)
2025-01-05 07:51本頁面
【正文】 ContinuedDecember,2023Thank you very much!Good luck in final!December,2023。 Score Total deeply. 3 2 Samconsumers’hold － mediamuch. 3 2 Toonotmercebyrising. 2 3 Fittingseconomy,noproductskindsflow. 2 3 Tooofgetmerging － opportunitydecisionmakingfailureendclashsystem. 3 2 Weakness CrossmarketITmanufacturing,expanding 3 3 softproductabilityfortakepublicbeingandbothservinginmarket enterprises of andloyalty 3 4 StronghighFactors Weight AS TAS AS TASStrengths Mature STRATEGIC QSPM (quantitative strategic planning matrix)December,2023Total － Mature technology 4 2 Supported by government 4 3 In Free petitive stage ,no strongest opponent 3 2 Market content increasing quickly 3 2 Service improved quickly 3 4 The industry is just beginning， many standards need to be perfected 3 3 Threats： ALTERNATIVESIntegration, selling on the spot.One center, market peration.KeyMARKETGROWTHGrand Strategy Matrix development peration development integration integration integrationDecember,2023III QuadrantII QuadrantMatrixDecember,2023RAPIDInternalExternalANDtotoTotalWeightedMedium IV V VITheHigh I II III ScoreStrong Average WeakTotalaxis:+()=SPACE MatrixDecember,2023SGMTheX+1bestStrengthworstto–1worstCompetitiveto–1Environmentalworstto+6+positionFinancialExternalpositionST Strategies Intensify the cooperation with certain government. (T2,T3,T5,S1,S4) Cooperate with local government to merge local auto manufacturers through diversification of investors. (S2,S6,T1,T4,T5) WT Strategies Control the sizeexpanding in a suitable level before the relating policies are lucidity. (W2,W3,T2) Decrease the cost of advertising, change the form to meet Chinese consumers’ sight. (W5)TOWS Analysis continuedDecember,2023CA ISFSES(,)Conservative AggressiveDefensive CompetitiveInternalThreats Severe petition ,size smaller than multinational corporations Heavy consumption tax Poor city traffic and limited parking place Depend on affiliated enterprises for model, poor RDOpportunities The industry is very mature in the world but it is a blooming in
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