【正文】 關(guān)鍵詞：挑戰(zhàn)；新航線；調(diào)查；競爭AbstractThe dissertation presents a detailed report on the project implemented to increase international cargo volume and develop new customers. Otherwise, it will lead to lose more current and previous cl。成功的實(shí)施深圳港到澳大利亞新航線的項(xiàng)目使我們清醒的認(rèn)識(shí)到在當(dāng)今競爭日趨激烈的物流市場(chǎng)，只有通過不斷開發(fā)出自己亮點(diǎn)的產(chǎn)品，才能全面帶動(dòng)整體的業(yè)務(wù)，提高公司在行業(yè)內(nèi)的知名度。在經(jīng)過對(duì)物流行業(yè)澳大利亞航線的運(yùn)輸情況的了解，通過對(duì)客戶的問卷、電話、電子郵件和面對(duì)面的調(diào)查，以及SWOT分析法和公司內(nèi)部員工的集思廣益來確定該項(xiàng)目運(yùn)作的具體定位、方案和所達(dá)到的預(yù)期效果。同時(shí)，這個(gè)項(xiàng)目在行業(yè)內(nèi)也產(chǎn)生了一定的影響，使得一部分潛在的間接客戶得到增加。我作為公司的物流總監(jiān)，如何應(yīng)對(duì)并解決這個(gè)問題成為了當(dāng)務(wù)之急的挑戰(zhàn)。尤其在過去的一年里，我公司的主業(yè)務(wù)出口家具的業(yè)績大幅下降。隨著幾年前國際貨代市場(chǎng)競爭的日益激烈，公司于2005年開始與原有的少量大客戶發(fā)展東南亞航線業(yè)務(wù)，使公司的業(yè)務(wù)有了新的增長點(diǎn)。本人完全了解本聲明的法律結(jié)果由本人承擔(dān)。論文所涉及的項(xiàng)目為本人親自負(fù)責(zé)或者參與實(shí)施的項(xiàng)目。Expected results and significant findings of the research project are predicted.語言正確、準(zhǔn)確，無歧義。The rationale clearly supports the specific conceptual theories and methodology that underlie the research project.適當(dāng)?shù)亟榻B并討論了所引用文獻(xiàn)，陳述了引用文獻(xiàn)與假設(shè)的相關(guān)性。The project objective and hypothesis are stated.簡要介紹了調(diào)研對(duì)象及調(diào)研的主要內(nèi)容。The role of the writer in this project is clarified.描述了現(xiàn)狀，明確了問題，說明了項(xiàng)目的意義。The abstract is expressed in clear, accurate and unambiguous language.Tutor’s Comments:Part Five Introduction (Unit 7Activity 3 )DIRECTIONS FOR STUDENTS:Write the Introduction of your BA degree paper under the following blank space. The Introduction should include information on: the project background, problem statement, problem analysis, rationale or cited references, objective(s), hypothesis, research subjects, key contents, and expected results. IntroductionAs a classA international forwarder, YONGYE was founded in 1996, having an individual corporate body, registered in ShenZhen Industrial amp。The main results and significance are concisely presented.附有3至5個(gè)關(guān)鍵詞, 以分號(hào)“；”分隔。The research subject and key content are briefly introduced.描述了主要調(diào)研方法。The project objective and hypothesis are stated.介紹了具體的項(xiàng)目實(shí)施時(shí)間。The project background is introduced.明確并簡要分析了項(xiàng)目問題。同時(shí)也能夠?yàn)槲锪鳂I(yè)務(wù)長期良性的發(fā)展奠定了基礎(chǔ)。在項(xiàng)目結(jié)束后，通過公司內(nèi)部的相關(guān)業(yè)務(wù)和財(cái)務(wù)報(bào)表，以及客戶的不同方式的調(diào)查反饋，證實(shí)了該項(xiàng)目使公司的相關(guān)業(yè)務(wù)量得到提高，并增加了一批新的客戶。公司的業(yè)務(wù)量得以增長，市場(chǎng)占有率和知名度得以提高。本論文通過設(shè)計(jì)一個(gè)在深圳港到澳大利亞的新航線，并在一個(gè)月內(nèi)向客戶提供價(jià)格上的優(yōu)惠，從而進(jìn)一步整體上帶動(dòng)現(xiàn)有客戶的業(yè)務(wù)量。造成此現(xiàn)象的原因一方面是公司原有客戶的業(yè)務(wù)量下降和流失，另一方面是沒有新業(yè)務(wù)的增長。近兩年，規(guī)模大小不同的新物流公司如雨后春筍，同時(shí)這個(gè)市場(chǎng)也開始變的不夠規(guī)范，從而給公司帶來了新的挑戰(zhàn)。 8)DIRECTIONS FOR STUDENTS:Your BA degree paper needs two abstracts, one in Chinese and a second in English. The Chinese abstract should have between 500 and 800 words, and the English abstract about 300 words. Although the two abstracts differ in length, their content is about the same. The abstract should concisely describe: l the project background, problem statement, problem analysis, objective(s), hypothesis, research subjects, key contents, implementation period, key method(s), main results and significance.Insert your description after the prompts in the space below.摘要 （中文）深圳永業(yè)國際貨運(yùn)代理有限公司是經(jīng)商務(wù)部、中國海關(guān)、檢驗(yàn)檢疫局和中國國際航運(yùn)管理局在1996年批準(zhǔn)成立的一級(jí)國際貨運(yùn)代理企業(yè)。The conclusion contains no fewer than 300 words.語言正確、準(zhǔn)確，無歧義。The significance of the results and the project has been explained.包含了對(duì)項(xiàng)目局限性的說明和/或未來更深入的調(diào)研計(jì)劃。The meaning of the data in relation to the original objective and hypothesis is made clear.闡述了結(jié)論，比如項(xiàng)目結(jié)果是否證明假設(shè)成立。Significant facts have been selected for discussion, starting with those most relevant to the hypothesis.數(shù)據(jù)分析與討論充分得當(dāng)。The data is clearly and properly presented.語言正確、準(zhǔn)確，無歧義。Conditions for collecting the data are specified, including dates, times, research subjects and quantity.用圖表或表格呈現(xiàn)數(shù)據(jù)，每個(gè)圖表或表格有編號(hào)和標(biāo)題。 9)DIRECTIONS FOR STUDENTS:After having implemented your project and analyzed the data collected, you are now asked to describe in detail what you have found. You should describe your findings with the support of necessary graphs, charts, tables, etc. This important part will later on be presented in your BA degree paper under the heading such as “Data Presentation” or “Project Findings”.Write your text under the following blank space according to the above areas. (Suggested length: no fewer than 800 words.)Project Findings 1 Data (Results) Analysis The previous problem analysisThe previous problem is that our new customers are not easy to accept our logistic service. It was caused by the shortage of highlighted logistics products, silent reputation, drumbeating, the quantities of clients, simplex customers, etc. Records of the implementation of projectSome records could indicate the implementation of this project from the beginning to the end. Those records include Customer Files, Questionnaire form, Delivery Order, Customer Assessment, Shipping Notice and Toll Receipts. Results parison1) By investigating and analyzing our internal files and customers’ feedback (Please see Appendix XI), we pared some essential factors shown as below Figures.a) First one is Quotation. According to customers’ feedback, our recovered quotation after promotion is a little expensive than before they were offered. 90% of Customers still thought it is reasonable with our current service. Most of our customers produce high added value goods so that they have much more concern on service than quotation.b) The second factor is Time. It is obvious that our cycle time is almost perfect achievement. 100% customers are absolutely happy with it. It is the most crucial point for us to keep and win new customers in future. c) Attitude is third one. Attitude is not only what a staff impressed the customer for him or herself, and represent the culture and management of a pany as well. This is the reason why every pany contributes more concern on it. At this point, I am still satisfied although we just improved 1% than before. Some problems were happened because of different culture background.d) Damage is always a serious problem to all carriers. According to the relevant regulation, the pensation is calculated base on RMB per kilogram for any damage or missing on the domestic shipment if the owner did not