綜合廣告代理合約(參考版)
2025-06-28 03:30本頁面
【正文】 Agreed by: General Manager(AGENCY) (ADVERTISER)10 / 10。B Advertising Agency (hereafter referred to as “AGENCY”) agrees to serve as an advertising agency of (hereafter referred to as “ADVERTISER”) in China in accordance with and subject to the following terms and conditions.1. AGENCY agrees to furnish to ADVERTISER all the services customarily furnished by advertising agencies except as may be otherwise mutually agreed. Without limiting the foregoing AGENCY’s services shall include formulation of marketing plans in cooperation with ADVERTISER, study and analysis of the market potentials for such products, creation and execution of advertising plans and campaigns of all types.2. AGENCY will bill the ADVERTISER at normal card rates for all media.3. AGENCY will bill the ADVERTISER for expenditure incurred for artwork, engraving, electrotyping, type position, materials, radio and television production and talent(including package programs), photographs, testimonials and all other advertising adjuncts, including expenditures in connection with acquiring authorization for the use of the names or photographs of individuals, at the cost thereof to AGENCY plus %. AGENCY will bill ADVERTISER at cost for expenditures in connection with travel, packing, forwarding, express and postage expenses.4. AGENCY will include a supervision fee on photography, TV production, and artwork preparation. This covers all aspects of AGENCY time incurred such as location hunting, casting, editing supervision, and checking all stages of artwork development.5. AGENCY will provide layouts and storyboards at cost to ADVERTISER. Comprehensive layouts and typesetting required by ADVERTISER, finished art, and mechanical pasteups prepared with the agency will charged at standard hourly rates.6. AGENCY shall not place any advertising without first obtaining the approval of the ADVERTISER in writing, nor shall it incur any expenditure, for which the ADVERTISER shall be billed, except shipping expenses, without first obtaining the approval of the ADVERTISER in writing for the estimate cost thereof.7. ADVERTISER will remunerate AGENCY within 30 days from AGENCY’s invoice date with the exception of the prepayment for TV production and media booking as mentioned in 10 below. ADVERTISER shall object agains
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