【正文】
女孩卻寫下了: 翅膀斷了,心也要飛翔。主持人要求他們分 別在一張白紙上寫一句話。s arms are my arms; while the girl wrote: Broken wings, flying heart. 有一天,他們被一家電視臺 邀請到了演播室。她曾在一篇作文里寫道:我幸福,雖然斷了雙手,但我還擁有一雙腳;我幸福,雖然翅膀斷了,但心也要飛翔 …… Though her elder sister who was st udying in another city, showed her willingness to take care of her, she was determined to be co mpletely independent. At school, she always stu died hard. Most of all she learned to be selfreliant . Once she wrote the following in her position: I am lucky. Though I lost my arms, I still have legs。 青衣 2 雖然在外地讀書的姐姐愿意照顧她,可倔強的她一定要自己照顧自己。因為媽媽長期患有精神病,在一天晚上無故出走,爸爸去找媽媽了,家中便只留下她一人。為了照顧他,弟弟從小到大總是形影不離地跟在他的身邊,他除了學會了用腳趾頭寫字做作業(yè)外,生活上完全不能自理。s life— who was the main source of support for the family. Since then, he has had to depend on the arms of his younger brother. For the sake of taking care of him, his younger brother BECame his shadow, never leaving him alone for years. Except for writing with his toes, he was pletely unable to do anything in his life 在一次事故中,作為家中頂梁柱的父親永遠地離去了,他也因此失去了雙手。目的在于淡化“ XX就是個醫(yī)院”,升華 XX是女性時尚、健康、美麗的專業(yè)管理機構。” ……… 四、炒作話題準備 廣告宣傳策略 青衣 2 度假式治療方式 根據當下熱點事件,偷換概念,提出廣告宣傳創(chuàng)意,既“當就醫(yī)成為度假”的理念?!? “我的朋友、同事、家人、同學、鄰居是名媛?” “曬出豐厚的獎品、獎杯。 二、新聞點收集 廣告宣傳策略 青衣 2 平面創(chuàng)意廣告 視頻創(chuàng)意廣告 聲音創(chuàng)意廣告 院內創(chuàng)意廣告 宣傳雜志廣告 三、宣傳資料