【正文】
? (the structure of the sales department should be supportive to the carrying out the pany’s sales goal. The reason of the existence of the sales department is that one pany should fulfill its sales goal by the support of its sales department. In the meantime, the sales department should also be supportive to the carrying out of one pany’s longterm sales goal. 團(tuán)隊(duì)組建 (二 ) Team building(Ⅱ ) 營銷副總 Sales director 國內(nèi)銷售部經(jīng)理 Domestic Sales manager 海外 銷售部 Overseas Sales department 海外銷售部經(jīng)理 Overseas Sales manager 資訊部 Information department 國內(nèi) 銷售部 Domestic Sales department 廣告 ,品牌策劃部 Brand building 品牌策劃 展覽 , 畫冊 , 網(wǎng)站推廣 Brand trade fair website promotion 海外市場 部經(jīng)理 Overseas Marketing manager 客服總監(jiān) Customer Service director 資訊部 Information department 客服部 Customer service 物流部 Logistics department 項(xiàng)目銷售部 Project manager 投標(biāo)經(jīng)理 Tendering manager 銷售進(jìn)程分析 Sales procedure ? 銷售進(jìn)程四步曲 ? 4 steps: ? 1,信息收集階段 ? ,information collection ? 2,電話營銷 階段 ? , cold call ? 3,客戶攻關(guān)階段 ? , facetoface negotiation ? 4,成交 ? sales close 信息收集階段 Information collection ? 成交的客戶數(shù)量 ? Number of clients ? 拜訪的客戶數(shù)量 ? Number of visiting ? customers ? 準(zhǔn)客戶數(shù)量 ? Number of prospects 銷售的數(shù)字游戲 Sales funnel 電話營銷階段 Cold call ? 專業(yè)的電話營銷員對準(zhǔn) ? 客戶進(jìn)行探尋 ? Processional ones call the prospects ? 專業(yè)素質(zhì)要求 ? Requirements: ? 聲音甜美 ? Voices sounds good ? 有電話營銷經(jīng)驗(yàn) ? Experiences in calling marketing 客戶攻關(guān)階段 Facetoface negotiation ? 穿著 (appearance) ? 禮儀 (goodmannered) ? 自信 (being confident) ? 有備而來 (good preparations) ? 感覺能力 (strong feeling ability) ? 驅(qū)動(dòng)力 (selfmotivated) ? 推銷哲學(xué) (sales philosophy) ? 推銷流程 (sales procedure) 成交 Sales close 招標(biāo) (一 ) Purchasing procedure of the government 招標(biāo) (二 ) Tendering procedure