【正文】 Commercial Production Marketing Manager Dimitri Panayatapolous School Program Group Nurses for School Program Randall Beard Marketing Director Rene Co Marketing Director Ken Doi Marketing Director Robin Oxendine Marketing Manager Peter Foyston Marketing Manager Laundry Haircare Toothpaste/Soap Skincare/Paper Vacant General Manager Brad Casper General Manager* Vacant General Manager Virginia Lee Vice President* Marketing Organization 193 Organizational and flow chart Competitive Models Market Results Feasible Scenarios ? India ? China ? Philippines Success Requirements Bacardi Strategy Asia Whisky Opportunity Assessment Market Archetype Model ? Sizing ? Pricing Bacardi Strategy Overlap Determine Whether to Proceed Further Execute Will whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world? Yes Develop Objectives amp。1 Modules and variations New graphics guidelines Design proposals Roland Berger 2 Contents Page A. Standard slides 3 B. Lists (1) – Factors, no specific number 7 C. Lists (2) – Factors, specific number 13 D. Matrix – Factors, parisons 24 E. Process (1) – Factors, steps 35 F. Process (2) – Factors, impact 49 G. Process (3) – Factors, interlinked 67 Annex: Nine key changes pared to the old standards 73 3 A. Standard slides 4 Methodological petence Key projects Industry petence Professional experience Languages Education Consultant profile: [first name, last name] xxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Position: xxxxxxxxxxxxxxxxxxxxxxxx ? German ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Nationality: xxxxxxxxxxxxxxxxxxxxx Updated: mm/year 5 Organizational chart 6 Organizational chart (including headcount) ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... ... .... 7 B. Lists (1) – Factors, no specific number 8 Lists – horizontal (variations) Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details 1 2 3 4 9 Lists – vertical (variations) … ? … … ? … … ? … … ? … … ? … … ? … … ? … … ? … … ? … .... .... .... .... .... 1 2 3 4 10 Schedule 1 2 3 4 5 6 7 8 9 10 11 12 Month 1 Month 2 Month 3 Activities A. B. C. 1 2 3 4 5 6 7 8 9 10 11 12 Month 1 Month 2 Month 3 Activities A. B. C. 1 2 11 Sets of guidelines 2 3 4 5 Guidelines 1 Guidelines 2 Guidelines 3 Guidelines 4 Guidelines 5 Comments 1 Comments 2 Comments 3 Comments 4 Comments 5 1 12 13 Title ? Text Title ? Text Title ? Text Title Title 14 STUDY OBJECTIVE Text ? Text ? Text ? Text ? Text 15 1 2 3 4 5 16 C. Lists (2) – Factors, specific number 17 Pyramid (3 or 4 levels) 18 Pyramid (5 levels/centered) 19 3 factors (interwoven) .... .... .... 1 2 3 20 Common ground 21 4 factors (1) 22 ? factor ? factor ? factor … …. ? factor … …. 23 4 factors (2) 24 4 factors (3) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 25 4 factors (3a – weighted) 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 26 4 factors (3b – dynamic) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 Four dynamic factors 27 6 factors (variation) 28 D. Matrix – Factors, parisons 29 Matrix/table (Horizontal/vertical parison of data – variations) 1 2 3 4 30 Special types of matrix – opportunities/threats ? … Opportunities ? … Threats ? … Opportunities ? … Threats ? … Opportunities ? … Threats Opportunities Threats ? … ? … 1 2 3 4 31 Special types of matrix – pros and cons ? … ? … ? … ? … ? … ? … 1 2 3 32 Special types of matrix – controversy 1 2 3 4 33 Special types of matrix – conflict/tension (1) 34 Special types of matrix – conflict/tension (2) 35 Special types of matrix – bottom up/top down (1) BOTTOM UP TOP DOWN ? ... 36 Special types of matrix – bottom up/top down (2) ? ... ? ... BOTTOM UP TOP DOWN 1 2 37 Special types of matrix – equilibrium ? … ? … 38 Special types of matrix – imbalance 39 Unit of measure Text ? Text Text ? Text 40 Sub title Sub title Risk management Title ? ? ? ? ? ? 41 E. Process (1) – Factors, steps 42 Processes 1 2 3 43 Process/phases 1 2 3 4 5 … … … … … Phase 1 Phase 2 Phase 3 ? … ? … ? … Phase 1 Phase 2 Phase 3