簡潔藍色ppt模板ppt課件(參考版)
2025-01-18 07:04本頁面
【正文】 1 Digital Brand Management Services March, 2022 2 What is the value of a brand? 3 Brands are critical assets to a pany Brand Value in Billions CocaCola 70 Microsoft 64 IBM 51 Disney 29 McDonalds 25 Ford 20 Apple 5 Amazon 3 Brands in many cases can represent on average 35% of a pany’s market capitalization 50%+ Of Mkt. Cap Is your Digital Brand Protected? 4 Does the Government Care? 5 Growing plexity of domain name registrations drives customer towards outsourced services x 192 Registries Restricted 106 countries Unrestricted 86 countries 3 Commercial ., ., . 4 Restricted .edu, .gov, .mil, int. 2 Unrestricted .info, .biz 5 Restricted name, pro, aero, museum, coop Domain Names 243 Country Code top level domains + Existing gTLD’s + New gTLD’s + Multilingual Brands + Services + Products + Divisions Corporate Digital Assets Registration Requirements, Language Barrier, Time Zones, Currencies, Renewal Dates MultiLingual gTLD 130 Languages Multilingual ccTLD 130 Languages Domain Names Management Challenges 6 VeriSign Digital Brand Management Services BRANDS Protect and Promote In the Digital World 7 ? Breath of digital asset management services ? Industry expertise, enterprise customer support ? Financial strength and stability ? Market leader and Registry operator VeriSign manages more than 80% of Fortune 1000 ., . and . names DBMS has ~200 clients of the Global 500 ? Global Reach ? Serious about Security More than 5 billion DNS lookups per day Digital Brand Management Services Highlights….. 8 Strategy “ Domain Names – The ESign to Your Business” … Ted Chamberlin Gartner, Inc. Aug 22, 2022 Monitor Build Manage Search Best Practice….. Digital Brand Management Services 9 Best Practice Strategy….. ? Risk tolerance ? ? Corporate Security? ? Copyright Piracy Protection? ? Intellectual Property Protection? ? ECommerce Strategy? ? Brand Protection? ? Online Partner Compliance? ? Unauthorized Distribution? ? Renewal Management ? Digital Brand Management Services 10 Best Practice Research….. ? Global Search on Domains – gTLDs / cCTLDs? ? Trade Marks, Service Marks, Brands, Domains, Slogans? ? Registrant Search? ? Brand Presence? ? Home Page Content?
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