【正文】
20xx Prentice Hall Labels Identify Describe Promote 。20xx Prentice Hall Why Package Crucial as a Marketing Tool ? Selfservice ? Consumer affluence ? Company amp。20xx Prentice Hall Brand Strategies Brand Extension New Brand Name Product Category Line Extension Existing Existing Multibrands New New Brands 169。20xx Prentice Hall Brand Equity No Brand Loyalty (customer will change)