【正文】
s your point. according to some journalism scholars, the audiences of mass medias are always hurried, they have no more time to view or listen to it over and just scan your article. so your must express your idea in efficient text. an efficient text means that the audiences pay less time and easily get your point. generally, that need logical thinking, clear writing, which include clear structure, short sentences, simple words so as to make sure text readable. otherwise, you will waste the resources of media and times of audiences, finall