【正文】 Wall Street Journal, 16 Mar 01。 Copyright IBM Corporation, 2023 IBM Strategy Change Practice?s Presentation Format Template, All Rights Reserved 2023/3/29 16 Any preliminary or disclaimer text can go here. For example: This PowerPoint template is primarily intended for documents meant to be read or used as a “l(fā)eave behind.” It may be used for either color or black and white printouts. Presentations intended for delivery to a large audience in a large room should use the template with the dark color background. Introduction 2023/3/29 17 Contents or agenda page Framing the issues Components of loyalty Customer lifetime value analysis Identifying loyalty drivers Moving forward Note that the contents/agenda items are written in sentence case. Title the page “Contents” if the document is meant to be read or is a “l(fā)eave behind.” Use “agenda” if the document will be presented formally. This page should appear at the beginning of each section, with the highlighted section appearing in teal/bold and with an arrow in front of it. Agenda 2023/3/29 18 Contents or agenda page – with subtopics Design elements ? Basic elements ? Color palette ? Capitalization ? Iconic Trackers Text layouts ? Bulleted text ? Place cards ? Enhanced lists ? Quotes Graphic layouts ? Graphs ? Tables and matrices ? Diagrams ? Screen shots Remember to change the document title tracker (found on the Slide Master) when you create a new document. It should match the name of the PowerPoint file. Design elements 2023/3/29 19 Design elements in this template are based on several factors ? The font Bodoni is used in the “IBM Strategy Change” header – IBM currently uses Bodoni in its Global Services logo as well as in its ebusiness logos ? A pixelated arrow is used as a kicker box indicator and to indicate Contents/Agenda item selection – IBM currently uses the same pixelated arrow on their Web site – The arrow is made up of small squares ? The gray, square dotted line under the page header echoes the square dots used in the pixelated arrow – The line does not run the entire width of the page – Since the line is gray and dotted, it does not partmentalize the page as would a solid black line Design elements basic elements Example of ebusiness Logo Source: Elements are separated by semicolons。 these could include more drastic operating improvement and/or acquisition STRATEGIC IMPLICATIONS Remendations Actions 2023/3/29 Document Title 13 169。 Copyright IBM Corporation, 2023 Even though DSL and Cable Modems have similar take rates, Cable modems will dominate due to it larger addressable market 0510152025303540451999 2023 2023 2023 2023 2023 2023O p t i c a lS a t e lli t e / W i r e le s sD S LC a b leHighspeed Data Subscribers2 1999 2023 Due to the fact that DSL access is limited to those customers who reside close to a DSLAM, the cable modem addressable market will exceed the DSL addressable market by 30 million homes by 2023 Competitive Threats Cable Wireless Sub. Portals 58% 37% 39% 55% 54% 38% 36% 53% 53% 35% 1. MSDW equity research 6/29/01 and 2. Deutsche Bank equity research 9/06/01 2. CIBC World Markets, Equity Research. 3. SalomonSmithBarney equity research 8/20/0 and Deutche Bank equity research 9/06/01 (includes residential an mercial DSL subscribers) Broadband Subscribers (millions) DSL vs Cable Modem Take Rate1 1999 2023 0%5%10%15%20%25%30%1999 2023 2023 2023 2023 2023 2023C a b l e M o d e m Su b s a s a% o f C a b l e M o d e mR e a d y H o m e sD SL Su b s a s a % D SLR e a d y H o m e sAs of 2Q:01, XYZ had 360K DSL subs out of DSL ready homes (%)3 Evidence Analysis 2023/3/29 Document Title 10 169。 Copyright IBM Corporation, 2023 The Indirect Channel Is the Highest Priority ? Our research into customer behaviors suggests that customers are most likely to lease at the point of purchase ? Equipment vendors will drive significant online transaction volume ? This channel allows XYZ Company to leverage its core petency of sourcing deal indirectly: – Early indications suggest that online equipment aggregators and vendors require a smaller fee for deal referrals than offline lease brokers require ? A growing number of online equipment vendors currently offer leasing: – Branded and unbranded strategies are being used EXECUTIVE SUMMARY While the indirect channel will drive the most immediate revenue impact, XYC Company should also pursue the direct and aggregator channels in parallel. Major Idea Remendation 2023/3/29 Document Title 6 169。 XYZ Company should move quickly Major Idea Remendation 2023/3/29 Document Title 4 169。LEAP Presented by: Eric Pelander May 21, 2023 Contents ? Subject or context ? Major idea or remendation ? Benefits or value proposition ? Evidence and analysis ? Detailed remendations and actions 2023/3/29 Document Title 2 169。 Copyright IBM Corporation, 2023 XYZ Company Should Simultaneously Pursue Three Inter Channels Through a Variety of Partnerships Target Partners Channel Offering Competitive Intensity Direct Traffic drivers for target segments ? Educational content ? Online applications ? Automated credit decisioning Medium。 Copyright IBM Corporation, 2023 Based on the Estimated Volume, Online Revenue and Gross Ine Grow Rapidly Source: Forrester, ELA, US Census, IDC, XYZ , IBM $ Millions $0$20$40$60$80$100$120$14020002001200220032004XY Z O n l i n eG r o s s I n c o m eXY Z O n l i n eR e v e n u e$ Millions