整合營(yíng)銷(xiāo)溝通-wenkub.com
2025-03-03 02:32 本頁(yè)面
【正文】 2023年 3月 24日星期五 2時(shí) 31分 57秒 02:31:5724 March 2023 ? 1一個(gè)人即使已登上頂峰，也仍要自強(qiáng)不息。勝人者有力，自勝者強(qiáng)。 , March 24, 2023 ? 閱讀一切好書(shū)如同和過(guò)去最杰出的人談話。 。 :31:5702:31Mar2324Mar23 ? 1世間成事，不求其絕對(duì)圓滿，留一份不足，可得無(wú)限完美。 2023年 3月 24日星期五 2時(shí) 31分 57秒 02:31:5724 March 2023 ? 1做前，能夠環(huán)視四周；做時(shí)，你只能或者最好沿著以腳為起點(diǎn)的射線向前。 :31:5702:31:57March 24, 2023 ? 1他鄉(xiāng)生白發(fā)，舊國(guó)見(jiàn)青山。 , March 24, 2023 ? 雨中黃葉樹(shù)，燈下白頭人。 6 ? The Need for Integrated Marketing Communications ? Conflicting messages from different sources or promotional approaches can confuse pany or brand images ? The problem is particularly prevalent when functional specialists handle individual forms of marketing munications independently ? 對(duì)整合營(yíng)銷(xiāo)溝通的需求 ? 從不同渠道和促銷(xiāo)方法所傳達(dá)的信息的沖突可以使公司或品牌形象變得混亂 ? 當(dāng)專業(yè)人員獨(dú)立地解決個(gè)人營(yíng)銷(xiāo)溝通問(wèn)題時(shí)這一現(xiàn)象尤為普遍 7 ? The Need for Integrated Marketing Communications ? The Web alone cannot be used to build brands。整合營(yíng)銷(xiāo)溝通 0 Objectives ? Know the tools of the marketing munications mix. ? Understand the process and advantages of integrated marketing munications. ?舉出并定義營(yíng)銷(xiāo)溝通組合的工具 ?討論整合營(yíng)銷(xiāo)溝通的過(guò)程與優(yōu)點(diǎn) 1 Objectives ? Learn the steps in developing effective marketing munications. ? Understand methods for setting promotional budgets and the factors that affect the design of the promotion mix. ? 列出開(kāi)展有效營(yíng)銷(xiāo)溝通的步驟 ? 解釋制定促銷(xiāo)預(yù)算的方法，以及影響促銷(xiāo)組合設(shè)計(jì)的因素 2 ? UPS is a $31 billion corporate giant ? UPS wanted to reposition itself as a supply chain solutions provider ? Developed new theme based on customer input ? Implemented, “What Can Brown Do for You?” campaign ? Realigned its sales and marketing anization ? Ads, web sites, and salespeople deliver message daily UPS Case Study 3 ? Marketing Communications Mix ? The specific mix of advertising, personal selling, sales promotion, and public relations a pany uses to pursue its advertising and marketing objectives. ? 營(yíng)銷(xiāo)溝通組合 ? 將廣告、人員推銷(xiāo)、銷(xiāo)售推廣、公共關(guān)系和直銷(xiāo)工具組合在一起，用來(lái)達(dá)成公司的廣告和營(yíng)銷(xiāo)目標(biāo)。 brand awareness potential is limited ? Best bet is to wed traditional branding efforts with the interactivity and service capabilities of online munications ? Web efforts can enhance relationships ? 對(duì)整合營(yíng)銷(xiāo)溝通的需求 ? 僅僅使用網(wǎng)站是不能建立品牌的，品牌潛在知名度是有限的 ? 最好的辦法是把傳統(tǒng)的品牌建設(shè)方法與互動(dòng)和在線溝通的服務(wù)能力結(jié)合起來(lái) ? 網(wǎng)絡(luò)可以加強(qiáng)聯(lián)系 8 Integrated Marketing Communications 整合營(yíng)銷(xiāo)溝通 ? The concept under which a pany carefully integrates and coordinates its many munications channels to deliver a clear, consistent, and pelling message about the anization and its products. ? 公司謹(jǐn)慎地組合和搭配其眾多的溝通渠道以傳遞一個(gè)關(guān)于其組織和產(chǎn)品的清晰、一致、吸引人的信息 9 Integrated Marketing Communications 整合營(yíng)銷(xiāo)溝通 ?IMC implementation often requires the hiring of a MarCom manager. ?IMC的完成經(jīng)常需要雇傭一個(gè)
外語(yǔ)相關(guān)推薦
鄂ICP備17016276號(hào)-1