【正文】 與中州假日酒店及河南中州快捷假日酒店同處一址，設(shè)施共享。 55 3/21/2023 Activity operation Zhengzhou acmodation hotel remendation (2) Zhengzhou Yuda Palace Hotel Zhengzhou Yuda Palace Hotel is an international deluxe hotel settled at the central zone of politics and economy in Zhengzhou and neighbors the Zhengzhou People’s Government with advantaged geographic location and convenient traffic to Xinzheng Airport and Railway Station. The hotel, with the investment reaching USD300 million, was personally designed by Mr. Li Zuyuan who is the world famous designer, and is one of the highest buildings in Henan province. Yuda Palace Hotel sets deluxe guestroom, administrative guestroom and business guestroom, the structure of deluxe guestroom extends the reputation of fortable and wide with independent shower room and satellite TV. Viewing beside the window, guests may thoroughly enjoy the ancient city, green west district and modern urban scenery. Additionally, it also has restaurant and bar with world fashionable design, besides the crystal banquet hall, it also sets one big banquet hall in European architectural pattern, and is capable of serving 700 guests simultaneously. Combining several meeting rooms, it can meet the demands of different guests in business. The hotel opened service in 1997 and was decorated in 2023, the hotel is a 45floor building with 356 guestrooms (suites). 56 3/21/2023 鄭州裕達(dá)國貿(mào)酒店 商務(wù)套房 行政套房 高級單人房 高級雙人房 活動運營 鄭州住宿酒店推薦（二） 57 3/21/2023 Zhengzhou Yuda Palace Hotel Business suite Administration Suite High grade single room High grade double room Activity operation Zhengzhou acmodation hotel remendation (2) 58 3/21/2023 鄭州裕達(dá)國貿(mào)酒店 鄭州裕達(dá)國貿(mào)酒店地址：河南省 鄭州市中原中路 220號。憑窗遠(yuǎn)眺，古老的中原重鎮(zhèn)、綠色的鄭州西城以及現(xiàn)代城市風(fēng)光盡收眼底。 距鄭州秀臺 ，車程 10分鐘。 鄭州索菲特國際飯店地處鄭州市城東路和金水大道交匯的黃金地段，周邊省級政府機(jī)構(gòu)林立，金融商貿(mào)云集，僅 10分鐘車程即可到達(dá)鄭東新區(qū)，交通十分便利。 鄭州秀臺 49 3/21/2023 Activity operation Zhengzhou appreciation conference activity site remendation Site advantages ?Convenient traffic: 2/F, Henan Province Stadium Swimming Hall, Jiankang Rd., Zhengzhou ?Mature facilities: set professional interior FiveaSide Football Court, enterprise stage, standard Fencing Hall, special creative restaurants, open photographic studio and fashionable bar ?Site highlights: show platform is the first sports ―experience‖ type top fashion club. ?Integrity: in the project operation, the attendants may enjoy the pleasure which can’t provide in daily life through the desired experience, and may deeply remind the beautiful memory to the brand and products, which thoroughly show the integrity of the activity. Zhengzhou Show Platform 50 3/21/2023 活動運營 鄭州住宿酒店推薦（一） 鄭州索菲特國際飯店 鄭州索菲特國際飯店是河南國際飯店與法國雅高酒店集團(tuán)共同投資興建的一座具有五星級標(biāo)準(zhǔn)的合資酒店，并于 2023年 6月被國家旅游局評審為五星級旅游涉外飯店。 秀臺為企業(yè)提供了深度的品牌植入方式及形式多樣的展示平臺，并設(shè)有企業(yè)包間，便于大型企業(yè)訂場舉辦休閑會議、聚會等；另外，國際著名品牌蘋果電腦已進(jìn)駐，設(shè)有蘋果體驗店。 ? 夜視系統(tǒng) 體驗區(qū) 全封閉篷房，將光線減到最低模擬夜間效果，并設(shè)計一定彎曲的行駛道路，讓嘉賓真實體驗新 A8L夜視系統(tǒng)。 36 3/21/2023 ?New car launch (Hefei) Activity brief Appreciation conference highlights New A8L drives out from the water curtain area on the stage, light on the symbolic LED head lamp, highlight the unique attraction On the misty stage, new A8L drives onto the stage from the water curtain area in the middle of stage with cozy music, and new A8L launches with the symbolic LED headlamp lighting ,the new A8L keeps on the stage with the LED lamp flashing, and show in front of the guests with a noble image. 37 3/21/2023 ?A8L試駕：體驗奧迪奢華 活動概述 品鑒會創(chuàng)意亮點簡析 ? 精心設(shè)計試駕項目，讓嘉賓感受奧迪新 A8L無微不至 的高端設(shè)置及奧迪之 尊貴魅力 ?部分試駕項目詳細(xì)解析 ? 靜態(tài)體驗區(qū) 新 A8L性能配置講解展現(xiàn)，舒適氣派的座艙氛圍及高端客制化配置。當(dāng)觀眾在觀摩時，水幕與現(xiàn)實世界融為一體，當(dāng)畫面出入時，好似事物騰起飛向天空或自天而降，產(chǎn)生一種虛無縹緲和夢幻的感覺，令人神往。光畫畫風(fēng)大氣盎然，神韻十足。 28 3/21/2023 ?Combine crossarea marketing: Activity brief Appreciation conference highlights Show Time start ceremony. A8L Appreciation site will promote the start ceremony of Show Time. Through elegant and noble Audi, excellent A8L and deluxe Show Time, cooperate with the strong and lead the new fashion. 29 3/21/2023 ?高科技的應(yīng)用 ： 活動概述 品鑒會創(chuàng)意亮點簡析 ?光畫技術(shù)的演繹。 ?讓到場來賓都深入體驗到奧迪的尊貴服務(wù)。 2借助品鑒會活動平臺，聚集潛在消費群體，促成品牌與目標(biāo)受眾之間立體的深度交流。 ? With the force of local aggressive gentries, expand the reputation of the brand in targeted clients。 11 3/21/2023 According to the features of central and south area market and clients, launch for the properties of A8L design, extend the launch force, propagandize the voice of new Audi A8L in local. General strategy launch purpose Extend and deepen the launch voice through the launch of new A8L in central and south munity, improve the recognition of Audi brand and new A8L, promote the sales of new A8L. Extend the launch climax, produce the area voice. Invite targeted clients to attend, promote the launch activity to contact potential clients, deeply propagandize the noble status and core information o f Audi A8L, and set foundation for sales. Strengthen the munication with potential clients, promote sales. Improve Audi brand awareness and force, improve the new A8L launch force and recognition, attract local media and target consumers to new A8L. Improve the brand status, improve new A8L recognition. 12 3/21/2023 活動策略 鎖定目標(biāo)群體 精準(zhǔn)宣傳平臺 提升品牌形象、銷量 ? 集結(jié)群體： ? 通過與高端媒體、團(tuán)體合作，集結(jié)目標(biāo)群體； ? 借助高端消費群體平臺，促成奧迪 A8L與目標(biāo)群體之間立體的深度交流。 邀請區(qū)域內(nèi)的目標(biāo)客戶群體參加，使投放活動接觸潛在客戶群體，深度傳播奧迪 A8L的尊貴地位和核心信息，為銷售打基礎(chǔ)。 新 A8L在中南小區(qū)的市場需求： 迅速提高在高端消費群體中的知名度 凸顯尊貴感，彰顯 A8L高端汽車領(lǐng)域鮮明優(yōu)勢 承載總部上市熱度，擴(kuò)大產(chǎn)品影響面，為區(qū)域的銷售打下基礎(chǔ) 9 3/21/2023 General strategy Thought 2: Challenges for new A8L in central and south munity ? After the development previous 3 generations products, Audi A8 has obtained certain status in the field of deluxe car, but there’