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【正文】 Business and Society Unit 1 Leadin Business is a key activity of the culture of any society, enabling people to serve the needs of each other freely. Making profit is a good sign that business is running well, at the same time, business ethic is necessary both for the corporate success and a positive corporate image. Ethical business behavior also covers supporting people’ s rights as consumers. After studying this unit, you will be able to: ◇ Understand the relationship between business and society. ◇ Discuss issues concerning business ethics. ◇ Know how to protect yourself as a consumer. Text A Social Responsibility 1. Social Responsibility 2. Developments in Social Responsibility 3. Social Responsibility Today 4. Other opinions towards social Responsibility What is social responsibility ? Social responsibility is the idea that firms have obligations to society beyond their economic obligations to owners or stockholders and also those prescribed by law or contract. Social Responsibility In general, a business has two main responsibilities. 1. to obey the law. 2. to earn profits to continue operations, pay employees, and provide a return to owners and stockholders. Social Responsibility To behave in a socially responsible way, managers must be ware of how their actions influence the environment. Social Responsibility Social Responsibility Developments in Social Responsibility ★ Government regulation in the early 1900s was minimal. ★ Most consumers believed that petition and general market activity would correct the abuses of the marketplace. Developments in Social Responsibility ★ From 1920 to 1950, businesses used aggressive sales methods to expand their profits. They believed that the best ways to inform consumers about products were personal selling and advertising. ★ As the marketplace became increasingly petitive, the Congress passed laws to reduce the monopolistic tendencies of big business and forced panies to provide social services to individua
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