365度品牌(ppt29)-wenkub.com
2025-02-21 19:22 本頁面
【正文】 tools 各種 360度思考的工具 Group Exercise 3 分組練習 ? Go back into your groups 回到你的小組 ? Explore the Brand World for your brand 發(fā)掘你們品牌的品牌世界 ? Generate Points of Contact options and evaluate them using the Strategic Impact Matrix 產(chǎn)出接觸點并運用策略矩陣加以評估 ? Report back in one hours time 1小時后報告 Conclusion 結(jié)論 Discovered the Challenge facing the brand in a 360 Degree way Described the Brand’s DNA Challenge 挑戰(zhàn) BrandPrint 品牌寫真 Brand World 品牌世界 Created a world which maximises the interplay between the brand and its customers at various points of contact What We Have Done 我們學習了什么？ Idea Brand Audit 品牌檢驗 Brand Scan 品牌掃描 Points of contact 接觸點 Gathered, ordered and interpreted information about the brand in a 360 Degree way Understood the unique relationship between the brand and its customers Defined the areas where the brand can intensify the impact it has on people’s lives How We Got There 如何得到？ Sequence 順序 Brand Scan 品牌掃描 Brand Audit 品牌檢驗 Points of contact 接觸點 Challenge 挑戰(zhàn) BrandPrint 品牌寫真 Idea Brand World 品牌世界 Executions 執(zhí)行 Why We Have Done It 為什么我們這樣做？ ? Created great ideas that move our brands ahead at each point of contact between the brand and its customers 在品牌和消費者的每個接觸點， 創(chuàng)造可以讓品牌前進的偉大 IDEA ? Selected the richest points of customer involvement on which to focus our efforts 選擇消費者投入度最高的接觸點， 讓我們將力量集中在那里 Thus 因此 ? Improved the relationship between clients and their customers 提升客戶和他們消費者之間的關(guān)系 ? Increased Client value in terms of market share,
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