【正文】 s First Research Institute 1993 1993 Not Exhaustive Source: Siemens press release 26 SAMSUNG010605BJkickoff2 SIEMENS HAS MADE LARGE COMMITMENTS IN TELECOMMUNICATION IN CHINA JV pany Year of contract Planned investment (mDM) Siemens share (%) Chinese partner (share) Business scope Beijing International Switching Systems Co., Ltd. Siemens Fibre Optic Cables Ltd Chengdu Siemens Shanghai Mobile Communication Ltd. Guangzhou Nanfang Transmission Systems Ltd. Siemens Tele Power Supply Ltd. Shanghai Xin De Tele International Ventures Co. Ltd. Siemens Business Communication Systems Ltd. Shanghai Siemens Shanghai Communication Terminals Ltd. Siemens Optical Fiber Cables Ltd. Chengdu 90 98 93 93 94 93 95 94 90 50 15 35 45 40 50 51 60 50 Beijing Wire Communication Plant 25 Beijing Telephone Authorities 25 Beijing Comprehensive Investment Co. 10 Chengdu Fibre Optic Cable Factory (CDC) The town of Shanghai。 it is not a plete record of the discussion. SAMSUNG010605BJkickoff2 OVERVIEW OF COMPETITOR ANALYSIS FRAMEWORK 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance Focus on ? Marketing, advertising and promotion ? Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 2 SAMSUNG010605BJkickoff2 KEY ISSUES TO PROBE SIEMENS Strategy Product/market Value chain strategy Organization ownership Financial performance ? What does Siemens aim to be in 2023 in mobile munication? ?How are Siemens?s product and value delivery system strategies different from its petitors?? ?What will be Siemens?s future products and which segments of the market will it target at? ? In which segment of the market is Siemens strong or weak? ? What is the key success factors for Siemens to pick up market share quickly since 1999? ?How does Siemens?s distribution channel differ from its petitors?? ? How capable is Siemens in RD, manufacturing, sales and marketing? ? With a broad product portfolio, how does Siemens anize or reanize itself? ? How does Siemens perform and is its performance expected to improve further? 3 SAMSUNG010605BJkickoff2 BACKGROUND INFORMATION 1. Background information ? Location ? Registered capital ? Management team ? Equity structure ? Starting year ? Number of employees ? Era analysis 4. Value chain strategy 5. Organization and ownership 6. Financial performance ? Focus on – Marketing, advertising and promotion – Distribution (channel and sales force) ? Organization structure ? Ownership structure ? Sales ? Profit 2. Strategy 3. Product/market ? Mission ? Vision ? Corporate strategy ? Market position ? Key product offerings ? Key customers ? Value proposition ? Geographic focus ? Pricing 4 SAMSUNG010605BJkickoff2 CHINA HAS DEVELOPED INTO A MAJOR PILLAR FOR SIEMENS BUSINESS IN ASIA PACIFIC Location ? Based at Germany ? 50+ JVs, 28 offices in China ? Shanghai is the largest Siemens location outside Germany Investment ? Invested USD billion in China Business ? All business sectors of Siemens including information and munication, automation and control, power, transportation and household appliance, etc. Starting ? Entered China39。s telemunication in 1985 ? Information and munication business started 1991 Employees ? 30,000 staff in information and munication mobile globally ? 25,000 employees for all business sectors in china History ? 1982 Siemens Beijing office opened ? 1985 entered China39。 The Ministry for post and Telemunications Guangzhou Nanfang Photoelectrical Telemunications Equipment Factory Shanghai Aijian Company Ltd. 21 Shanghai Xinguang Telemunications plant 28 Shanghai Video and Audio Electronics Co., Ltd. 40 Chengdu Telemunications Cable Co., Ltd 50 EWSD manufacturing and distribution Fibre optic cable GSM mobile radio works and terminals Transmission equipment (. PDH) Power supply for tele systems Technology Training Hi 300 Telephone and Telemunication terminals Loose