咨詢(xún)管理及戰(zhàn)略管理知識(shí)分析工具(英文版)-wenkub.com
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【正文】 eMarketer 18 %19 %47 %58 %92 %Ap pli cati onsInt e r m e d ia rie sEna blersInfr astructu reAcc essAp pli cati onsInt e r m e d ia rie sEna blersI nf r as t r uc t ur eAcc ess1 998 20 03E$1 81B $1, 8 80B0%20 %40 %60 %80 %100 %C A G R( 1 9 9 8 2 0 0 3 E )PRELIMINARY However, the vast majority of growth will be driven by applications. 11 emerce Segment Comparison B u s i ne s s toB us in e s sB us in e s sto Co nsu m erT op 200Si tesUniqu eVisito rsPage View s200 593M 6,387M0%20%40%60%80%100%Inter traffic drives the perception that ECommerce is a consumer phenomenon, but the larger revenue opportunities lie in business to business merce. Percent of Total Busi nes stoBusi nes sBusi nes stoConsumer1998 2023E$51B $1,336B0%20%40%60%80%100%Percent of Total CAGR (199803E) % % Inter Traffic ECommerce Revenue 12 emerce Web Business Models Trading Buying Selling Using the New Medium Creating the New Medium Context Connection Content Community Commerce Web business models can be sorted according to the benefit they are delivering the user. User Benefit: Current revenue sources: ? Connection to the Inter ? Finding what you want on the web ? User fees ? Phone pany kickbacks ? Hosting charges ? Advertising ? Hosting ? List rental ? Comarketing Current Major Players: ? AOL ? UUNet ? Work ? Home ? AOL ? Yahoo ? Netscape ? Excite ? Information, entertainment, etc. ? Interaction with others sharing same interest ? Easier access to things people want to buy ? Access to buyers and easier selling relations ? Marketplace to buy and sell with other visitors ? Advertising ? User fees ? Advertising ? Sales ? Buying advantage ? Commissions ? AOL ? OneSource ? CNN ? BBC ? AOL ? Yahoo ? Chemdex ? VerticalNet ? ? Cisco ? Dell ? Schwab ? Travelcity ? GE TPN ? ? eBay ? ? Phone Market ? Free 13 emerce ? Inter Development ? ECommerce Introduction ? Business Impact ? Impediments for ECommerce ? Bain eConsulting Experience Agenda 14 emerce The Inter is a major discontinuity that will redefine the strategic landscape in every industry. ? Product customization/quality ? Geographic proximity ? Mechanical innovation ? Transportation infrastructure ? Scale economies ? Mass marketing ? Ubiquitous reach to all stakeholders ? Dramatically lower cost interactions ? Complete, symmetric, “free” information ? Well ordered, multitiered distribution ? Efficient, optimized physical touch relationships ? Truly unique user experience deeper customer relationships broader reach ? Complete restructuring of industry supply chains ? Lower cost and enhanced productivity Craft Based Economy Industrial Revolution Mass Production Inter / Information Revolution S u p p l i e rs D I s t r I b u t o r s M a n u f a c t u r i n g R e s e l l e r s Cu s t o m e r s Inter Impact Inter Revolution 15 emerce Inter Impact Impact Overview These result in dramatic changes across pany relationships with cu
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