某汽車品牌形象建立(ppt22)-wenkub.com
2025-01-01 07:46 本頁面
【正文】 develop brand plans and strategies to build the brand TARGET CUSTOMER TO COUNTRY STRATEGIES PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。 more of a car enthusiast, driving not a necessity, it’s an experience PROCESS FLOWS Define focused target customer Build brand strategy Build product strategy Description: Differentiated target customer with aspirational needs Build marketing, advertising and munications strategies Ford global bullseye: Highlight points of emphasis which appeal to target customer Product lineup evaluated vs. highlighted bullseye words。Ford Lio Ho Brand Work FLH Primary Brand Strategy Brand Vision Where we are today ? Confused positioning w/ low social involvement ? Reliable/ trustworthy but old/ conservative ? No innovative product satisfies customers Where we want to be ? Leading consumer Company ? International Company w/ local relevancy ? A brand desired to own (Progressive/
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