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經(jīng)濟(jì)管理類外文economyhoteldevelopmenttrendsinmainlandchina-wenkub.com

2025-08-04 01:09 本頁面
   

【正文】 Shanghai Motel Management, which operates Motel168, received a US$20 million investment from Morgan Stanley in early 2007. A variety of investors, including old domestic hotel patriarchs, famous foreign brands, and venture investment funds, are converging on the Chinese hotel market’s promise of high profit margins (some reaching 20%) and relatively quick returns. Hotel Real Estate Investment Trusts (REITs) represent another avenue for capital investment, pioneered by Regal REIT’s initial public offering in Hong Kong on March 20, 2007. Hotel REITs are still nascent in mainland China。 Hotels Management, Inc., headquartered in Shanghai, has vastly expanded its nationwide network of economy hotels since its founding in 2002. As of October 1, 2007, the Home Inns hotel chain consisted of 200 properties. [11] On October 26, 2006, Home Inns announced an initial public offering of 7,900,000 American Depositary Shares (ADS) priced at US$ per ADS on the NASDAQ Global Market, making Home Inns the first mainland China hotel pany listed in NASDAQ. In October of 2007, Home Inns acquired Top Star in a US$ million (RMB340 million) deal. Established in 2005, Top Star, a popular economy hotel brand among domestic business and leisure travelers in China, consists of 26 economy hotels with approximately 4,200 rooms across 18 cities. The addition of these properties allowed Home Inns to further expand its portfolio to more than 320 hotels in more than 80 cities and to leverage both Home Inns39。Leading Economy Hotel Groups in 2006 [8]The Top ContendersWhile foreign brands are on the rise, China’s domestic brands dominate the economy hotel market, with the top two domestic brands, Jin Jiang Inn and Home Inns, showing the strongest market position and development trends.Jin Jiang Inn vs. Home Inns Jin Jiang Inn amp。Economy Hotel Development Trends in Mainland ChinaSince the first opened in 1997, economy hotels in mainland China have spread far and wide, filling a need for millions of business and leisure patrons seeking a convenient, economical, and increasingly fortable place to rest.Demand for Economy Hotels in Mainland China China has bee an important tourism destination in Asia and the fifthlargest tourism country in the world (measured in number of international tourist arrivals).[1] The inflow of foreign tourists runs beside a strengthening stream of domestic tourists, whose numbers reached nearly billion in 2006. Domestic tourism alone generated US$ billion in 2006, nearly times the revenue of 2000.Source: China National Tourism AdministrationA steady rise in the personal ine of Chinese workers serves as a resource for leisure travel and the development of China’s tourism industry. Time is the other key resource, and the fivedayperweek work scheme instituted in 1995, followed by a holiday longvacation scheme in 1999, has given travelers the leisure time to spend their broadening ines on hotels and attractions. International tourism to China has increased exponentially along with the country’s remarkable economic development, which has bee more and more apparent to the eyes of the world. China’s dynamic economy, whose Gross Domestic Product was estimated at $ trillion in 2006,[2] also stimulates more business (hereafter “mercial”) travel. New and imp
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