電子商務教學日歷-courseoutline–-wenkub.com
2025-04-14 07:14 本頁面
【正文】 使用的教材：Efraim Turban, Jae Lee, David King, and Chung. Electronic Commerce: A Managerial Perspective (4th Edition). China Machine Press.評分上機實踐與平時作業(yè) 20 %課程論文 40 %考試 40 % 100 %課程進度Week 10 （～）Chap 01 Foundations of Electronic Commerce Commodity trading model Definition Categories Framework of Electronic Commerce Electronic Commerce is Interdisciplinary Business Model of EC The benefits of ECWeek 11 （～） The Limitations of EC The driving Forces of EC EC in ChinaChap 02 Retailing in Electronic Commerce Electronic Marketplaces What sells on the Internet Business Model of EMarketplaces Direct MarketingWeek 12 （～） Online Customer Services Active Electronic Intermediaries Reactive Electronic Department Store Procedures for Internet Shopping Aiding Comparison Shopping Impact on Traditional Retailing System The potential Winner amp。隨著因特網(wǎng)逐漸進入政治、經(jīng)濟領域，大力發(fā)展電子商務對于各國政府和企業(yè)來說，均具有極其重要的戰(zhàn)略意義。本課程將對電子商務所涉及的問題做一些簡潔的闡述，并將計算機技術、管理技術和心理學技術等相關知識結合在一起，其任務是讓學生能對電子商務有一個全面、概括的了解。 LoserWeek 14 （～）Chap 03 Internet Consumers and Market Research Model of EC Consumer Behavior Variables Influencing Decision Making Process Consumer Purchasing DecisionMaking Model of Internet Consumer Satisfaction OnetoOne Marketing and e
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