【正文】 marriages with children from only the 101 marriage。 they tell themselves they can succeed at what they need to do. When faced with difficulties, they tell themselves things will get better as time goes on。s message Direct mail includes newsletters, postcards and special promotions. Direct mail is an effective way to build relationships with consumers. For many businesses, direct mail is the most effective from of advertising. 11. Television is an attractive advertising medium in that________. A. it has large audiences B. it appeals to housewives C. it helps build up a pany39。大學(xué)英語讀寫譯（四） 期末測試題（ 2） Part I Writing (15 %) Directions: For this part, you are allowed thirty minutes to write a position on the topic. The Advantages and Disadvantages of Inter. You should write at least 120 words and you should base your position on the following information. The Advantages and Disadvantages of Inter? following aspects could best illustrate the advantages of Inter all this glowing talk, however, are some problems should handle its problems, meanwhile we should Part II Reading Comprehension (50%) Section A Skimming and Scanning (10%) Directions: In this part, you will have 15 minutes to go over the passage quickly and choose the best answer to each question. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, outofhome, Inter, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans have seen the game show Who Wants to Be a Millionaire, you can understand the power of television to municate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of munication. But television is an expensive medium, and not all advertisers can afford to use it. Television39。s reputation D. it is affordable to most advertiser 12. With the increase in the number of TV channels________. A. the cost of TV advertising has decreased B. the number of TV viewers has increased C. advertisers39。 they are 53 enough to find different ways to get to their goals. If hope for one goal 54 , they aim for another。 marriages with 102 ―full – time ‖ children from the present marriage and ―part – time ‖ children from former marriages . It is not all that 103 for a child to have four parents and eight grandparents! These are 104 changes from the traditional nuclear family. 105 even so, even in the midst of all this, 106 one constant： most Americans spend most of their adult lives married . 87. A. surviving B. thriving C. booming D. existing 88. A. general B. regular C. relative D. essential 89. A. Therefore B. Nevertheless C. However D. Moreover 90. A. gap B. length C. rate D. interval 91. A. improving B. increasing C. raising D. decreasing 92. A. divorced B. separated C. isolated D. broken 93. A. Again B. Whereas C. Then D. Thus 94. A. typical B. conservative C. traditional D. fashionable 95. A. Before B. Then C. So D. Now 96. A. least B. most C. best D. worst 97. A. primitive B. prior C. previous D. preliminary 98. A. last B. later C. latter D. former 99. A. usually B. sometimes C. rarely D. seldom 100. A. with B. except C. without D. besides 101. A. late B. past C. present D. future 102. A. affection B. happiness C. loves D. marriages 103. A. usual B. unusual C. normal D. mon 104. A. enormous B. considerable C. numerous D. giant 105. A. Or B. But C. And D. As 106. A。 99 they are shared between the two former parents. Thus, one can find every type of family arrangement. There are marriages 100 children。 and for young people, a sign of being an adult. Altogether, cars mean very much to Americans. 57. In 1971, about seventeen percent of American families______. A. did not own a car B. owned less than two cars C. owned more than two cars D. owned just one car 58. The automobile has caused traffic problems in the city, but on the other hand , it _____. A. has stopped the growth of the neighbors B. has helped in the growth of the suburbs C. has directed the growth of the suburbs D. has interfered with the growth of the suburbs 59. The automobile may ________. A. keep up friendships among the neighbors B. weaken the tie of friends C. force people to seek enjoyment far from home D. keep neighbors away from each other 60. In the first sentence of the second paragraph, the word ―boon‖ means ____. A. help B. ball C. threat D. danger 61. Due to the lack of gasoline ________. A. people ignored the driving laws B. people drive faster C. more people were killed in auto accidents D. less people were killed in auto accidents Passage Two In the United States, the need to protect plant and animal species has bee a highly controversial and sharply political issue since the passage of the Endangered Species Act in act, designed to protect species, living area, and policies that preserve land and forests pete with economic interests. In the 1990, s, for example, the woodcutters in the Western United States were challenged legally in their attempt to cut trees for timber in the Cascade Mountains. The challenge was mounted to protect the endangered spotted owl (貓頭鷹 ), whose remaining population occupies these forests and requires the intact, a