【正文】 Shoulders Ulan Whisper Ariel Tide JV Brands Crest Professional Marketing Safeguard Zest Camay Assistant Brand Manager, 25 per Brand Media amp。 Commercial Production Marketing Manager Dimitri Panayatapolous School Program Group Nurses for School Program Randall Beard Marketing Director Rene Co Marketing Director Ken Doi Marketing Director Robin Oxendine Marketing Manager Peter Foyston Marketing Manager Laundry Haircare Toothpaste/Soap Skincare/Paper Vacant General Manager Brad Casper General Manager* Vacant General Manager Virginia Lee Vice President* Marketing Organization 193 Module und Variations_E Organizational and flow chart Competitive Models Market Results Feasible Scenarios ? India ? China ? Philippines Success Requirements Bacardi Strategy Asia Whisky Opportunity Assessment Market Archetype Model ? Sizing ? Pricing Bacardi Strategy Overlap Determine Whether to Proceed Further Execute Will whisky help to build Bacardi rum globally? Are there opportunities for whisky in the rest of the world? Yes Develop Objectives amp。1 Module und Variations_E Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2022 2 Module und Variations_E Contents Page A. Standard slides 3 B. Lists (1) – Factors, no specific number 7 C. Lists (2) – Factors, specific number 13 D. Matrix – Factors, parisons 24 E. Process (1) – Factors, steps 35 F. Process (2) – Factors, impact 49 G. Process (3) – Factors, interlinked 67 Annex: Nine key changes pared to the old standards 73 3 Module und Variations_E A. Standard slides 4 Module und Variations_E Methodological petence Key projects Industry petence Professional experience Languages Education Consultant profile: [first name, last name] xxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Position: xxxxxxxxxxxxxxxxxxxxxxxx ? German ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx ? xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Nationality: xxxxxxxxxxxxxxxxxxxxx Updated: mm/year 5 Module und Variations_E Organizational chart 6 Module und Variations_E Organizational chart (including headcount) ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... … ... ... ... ... ... ... ... ... .... 7 Module und Variations_E B. Lists (1) – Factors, no specific number 8 Module und Variations_E Lists – horizontal (variations) Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details Heading ? Details 1 2 3 4 9 Module und Variations_E Lists – vertical (variations) … ? … … ? … … ? … … ? … … ? … … ? … … ? … … ? … … ? … .... .... .... .... .... 1 2 3 4 10 Module und Variations_E Schedule 1 2 3 4 5 6 7 8 9 10 11 12 Month 1 Month 2 Month 3 Activities A. B. C. 1 2 3 4 5 6 7 8 9 10 11 12 Month 1 Month 2 Month 3 Activities A. B. C. 1 2 11 Module und Variations_E Sets of guidelines 2 3 4 5 Guidelines 1 Guidelines 2 Guidelines 3 Guidelines 4 Guidelines 5 Comments 1 Comments 2 Comments 3 Comments 4 Comments 5 1 12 Module und Variations_E 13 Module und Variations_E Title ? Text Title ? Text Title ? Text Title Title 14 STUDY OBJECTIVE Text ? Text ? Text ? Text ? Text 15 Module und Variations_E 1 2 3 4 5 16 Module und Variations_E C. Lists (2) – Factors, specific number 17 Module und Variations_E Pyramid (3 or 4 levels) 18 Module und Variations_E Pyramid (5 levels/centered) 19 Module und Variations_E 3 factors (interwoven) .... .... .... 1 2 3 20 Module und Variations_E Common ground 21 Module und Variations_E 4 factors (1) 22 Module und Variations_E ? factor ? factor ? factor … …. ? factor … …. 23 Module und Variations_E 4 factors (2) 24 Module und Variations_E 4 factors (3) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 25 Module und Variations_E 4 factors (3a – weighted) 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 26 Module und Variations_E 4 factors (3b – dynamic) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 Four dynamic factors 27 Module und Variations_E 6 factors (variation) 28 Module und Variations_E D. Matrix – Factors, parisons 29 Module und Variations_E Matrix/table (Horizontal/vertical parison of data – variations) 1 2 3 4 30 Module und Variations_E Special types of matrix – opportunities/threats ? … Opportunities ? … Threats ? … Opportunities ? … Threats ? … Opportunities ? … Threats Opportunities Threats ? … ? …