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s needs and tastes. Do its best to make people fortable Factors of success Product design value customers’ needs Care more about customers. The pattern of DIY (Do It Yourself) Store layout fully humain IKEA39。s largest furniture retailer. Founded in 1943 by 17yearold Ingvar Kamprad in Sweden, the pany is named as an acronym prising the initials of the founder39。s name (Ingvar Kamprad), the farm where he grew up (Elmtaryd), and his home parish (Agunnaryd, in Sm229。s business philosophy philosophy 5 4 1 2 3 Strategy of prouducts Low price Show of sales field choose customers as tutor Promotion achievements of IKEA