【正文】 39。39。 weamp。quot。39。39。39。39。quot。39。quot。39。quot。quot。39。39。39。quot。quot。39。39。quot。quot。39。quot。quot。quot。 they figure out which are the two best pictures。s an experiment we did at Harvard. We created a photography course, a blackandwhite photography course, and we allowed students to e in and learn how to use a darkroom. So we gave them cameras。s happened. Now what I want to show you is that people donamp。 donamp。39。m helping people accept the things they cannot change.amp。 amp。 amp。 amp。 amp。Free? Arenamp。Why would you plain about getting free paper?amp。My printer prints a blank page after every document.amp。s tech support. How may I abuse you?amp。m talking. amp。m going to show you why.
　　Dilbert already knows, of course. Youamp。re not just saying it because they own it, because they donamp。Yeah, rightamp。 Amnesiacs do exactly the same thing. Think about this result.
　　These people like better the one they own, but they donamp。The one I own is better than I thought. The one I didnamp。 now Iamp。39。39。quot。quot。quot。39。quot。39。39。m sorry, Iamp。 The patients, bless them, say, amp。Hi, weamp。ll take number three.amp。Gee, thanks Doc! Thatamp。t make new memories. OK? They remember their childhood, but if you walk in and introduce yourself, and then leave the room, when you e back, they donamp。 was not the right response.
　　We did this experiment with a group of patients who had anterograde amnesia. These are hospitalized patients. Most of them have Korsakoffamp。s the experiment we did, and I would hope this is going to convince you that amp。Yeah, right!amp。s the synthesis of happiness.
　　Now whatamp。t get sucks!amp。re watching happiness be synthesized. Would you like to see it again? Happiness! amp。Tell us how much you like them now.amp。quot。quot。39。quot。39。39。39。quot。39。quot。quot。39。39。39。t lend him the money, and of course six months later Ray Croc had exactly the same idea. It turns out people do eat hamburgers, and Ray Croc, for a while, became the richest man in America.
　　And then finally you know, the best of all possible worlds some of you recognize this young photo of Pete Best, who was the original drummer for the Beatles, until they, you know, sent him out on an errand and snuck away and picked up Ringo on a tour. Well, in 1994, when Pete Best was interviewed yes, heamp。You idiot, nobody eats hamburgers.amp。s an investment banker to loan him the 3,000 dollars, and his brotheramp。We can give you a franchise on this for 3,000 bucks.amp。s a really neat idea!amp。t, because in 1949 he read a little article in the paper about a hamburger stand owned by these two brothers named McDonalds. And he thought, amp。 a word we usually reserve for something like a religious experience.
　　Harry S. Langerman uttered these words, and heamp。s amp。Well, you know, there were some nice guys. They had a gym.amp。s regret. It was a glorious experience.amp。I donamp。ve never heard of. Moreese Bickham uttered these words upon being released. He was 78 years old. He spent 37 years in a Louisiana State Penitentiary for a crime he didnamp。 What other way would there be to be better off? Vegetably? Minerally? Animally? Heamp。 he lost his power. What does he have to say all these years later about it? amp。quot。39。quot。quot。39。quot。39。I am the happiest man alive. I have that in me that can convert poverty to riches, adversity to prosperity. I am more invulnerable than Achilles。impact bias,amp。re hardly five minutes into the lecture. Because the fact is that a year after losing the use of their legs, and a year after winning the lotto, lottery winners and paraplegics are equally happy with their lives.
　　Now, donamp。t it? But these arenamp。s two different futures that I invite you to contemplate, and you can try to simulate them and tell me which one you think you might prefer. One of them is winning the lottery. This is about 314 million dollars. And the other is being paraplegic. So, just give it a moment of thought. You probably donamp。s see how your experience simulators are working. Letamp。yuckamp。 Itamp。s not because they whipped some up, tried it and went, amp。s doesnamp。s a marvelous adaptation. Itamp。 Now what does a prefrontal cortex do for you that should justify the entire architectural overhaul of the human skull in the blink of evolutionary time?
　　Well, it turns out the prefrontal cortex does lots of things, but one of the most important things it does is it is an experience simulator. Flight pilots practice in flight simulators so that they donamp。 And particularly, a part called the amp。 they gain new structures. And on