【正文】 ee international standards set to launch in the near all the Chinesehousehold appliance panies, Haier by far leads the way in the creation of international, national, and industry management models such as “OEC,” “market chain,” and “Integration of Individuals and Goals” have been case studies at Harvard Business School, the University ofSouthern California。IMD in Lausanne, Switzerland。INSEAD in France, and Kobe 39。s “market chain” management model has beenincluded in the European Union39。s case study TCL Group Co., founded in 1981, in just 20 years time, TCL from a name without the propagation of local stateowned enterprises have developed into a more than 100 billion yuan in totalassets, the brand value of billion and employs more than 30,000 people in large statecontrolled enterprise 1999 TCL sales reached 15 billion yuan and exports worth 240 million , the annual growth rate for 10 consecutive years remained at 50%.Today, TCL has been across the home appliances, munications,information, electrician four industries, starting from the traditional munications, electronics pany to a “3C” integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and bee the most petitive one of the top three the longterm practice, TCL Group, inorder to advance ideas and action, take the initiative to recognize and cultivate the market, creating a “marketing plans”, “Services Marketing” and“Regional market development strategy” to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core advocatecorporate culture is also productive business philosophy, emphasized that “today39。s culture is tomorrow39。s economy”, the system refined the “famous Chinese brand, building firstclassenterprise”, “create value for customers, creating opportunities for employees, creating benefits for the munity” and the “dedication, teamwork, innovation,” the core of is China39。s outstanding corporate culture based on traditional culture, absorbing the essence of the Westernscientific management formed with eclectic ability to “Alloy culture” and “immigrant culture.”TCL集團(tuán)有限公司簡(jiǎn)介TCL集團(tuán)有限公司創(chuàng)辦于1981年，在短短的20年時(shí)間里，TCL從一個(gè)名不經(jīng)傳的地方國(guó)有企業(yè)發(fā)展成為一家擁有100多億元總資產(chǎn)，品牌價(jià)值75億元，員工超過(guò)30000人的大型國(guó)有控股企業(yè)集團(tuán)。1999年TCL銷售總額達(dá)150億元，年增長(zhǎng)速度連續(xù)10年保持在50%以上。如今的TCL已橫跨家電、通訊、信息、電工四大產(chǎn)業(yè)領(lǐng)域，開(kāi)始從傳統(tǒng)的通訊、電子企業(yè)向以“3C”整合為核心、信息產(chǎn)業(yè)為主導(dǎo)的互聯(lián)網(wǎng)接入設(shè)備主流供應(yīng)商和服務(wù)商轉(zhuǎn)移，并成為中國(guó)最具競(jìng)爭(zhēng)力的電子三強(qiáng)企業(yè)之一。在長(zhǎng)期實(shí)踐中，TCL集團(tuán)以超前的觀念和行動(dòng)，主動(dòng)認(rèn)識(shí)和培育市場(chǎng)，創(chuàng)造了“有計(jì)劃的市場(chǎng)推廣”、“服務(wù)營(yíng)銷” 和“區(qū)域市場(chǎng)發(fā)展策略”等市場(chǎng)拓展新理念，建立了覆蓋全國(guó)的營(yíng)銷網(wǎng)絡(luò)，形成了自己的核心競(jìng)爭(zhēng)力。TCL倡導(dǎo)企業(yè)文化也是生產(chǎn)力的經(jīng)營(yíng)理念，強(qiáng)調(diào)“今日的文化就是明日的經(jīng)濟(jì)”，系統(tǒng)提煉了 “創(chuàng)中國(guó)名牌，建一流企業(yè)”、“為顧客創(chuàng)造價(jià)值，為員工創(chuàng)造機(jī)會(huì)，為社會(huì)創(chuàng)造效益”和“敬業(yè)、團(tuán)隊(duì)、創(chuàng)新”的核心價(jià)值觀。TCL企業(yè)文化是以中國(guó)優(yōu)秀的傳統(tǒng)文化為基礎(chǔ)，吸收西方科學(xué)管理精髓，形成了具有兼收并蓄能力的“合金文化”和 “移民文化”。在企業(yè)經(jīng)營(yíng)中，TCL堅(jiān)持經(jīng)營(yíng)變革與管理創(chuàng)新，大力推進(jìn)企業(yè)產(chǎn)權(quán)制度改革，通過(guò)授權(quán)經(jīng)營(yíng)，落實(shí)了企業(yè)經(jīng)營(yíng)風(fēng)險(xiǎn)責(zé)任機(jī)制和利益激勵(lì)機(jī)制。TCL通過(guò)采取靈活機(jī)動(dòng)的資本運(yùn)營(yíng)機(jī)制，先后兼并了香港陸氏彩電項(xiàng)目、河南美樂(lè)電視機(jī)廠、內(nèi)蒙古彩虹電視機(jī)廠、金科集團(tuán)和翰林匯軟件公司，并與美國(guó)Lotus Pacific合作，進(jìn)入了信息網(wǎng)絡(luò)終端產(chǎn)品和信息服務(wù)領(lǐng)域。TCL投資創(chuàng)辦了愛(ài)思科微電子集成電路公司，介入了通訊系統(tǒng)設(shè)備制造、移動(dòng)電話和鋰離子電池等高科技領(lǐng)域。TCL已開(kāi)始進(jìn)行產(chǎn)業(yè)結(jié)構(gòu)調(diào)整，將逐步實(shí)現(xiàn)由傳統(tǒng)家電產(chǎn)品制造商向互聯(lián)網(wǎng)設(shè)備的主流廠商轉(zhuǎn)變。面向21世紀(jì)，TCL提出了創(chuàng)世界級(jí)中國(guó)企業(yè)的宏偉藍(lán)圖。為實(shí)現(xiàn)這一目標(biāo)，TCL將加快海外市場(chǎng)拓展步伐，加大研究開(kāi)發(fā)力度。TCL提出以一流管理、一流產(chǎn)品、一流服務(wù)和一流隊(duì)伍，向用戶提供最好的產(chǎn)品、提供最好的服務(wù)、塑造出中國(guó)最好的品牌，在家電、通訊、信息和電工四大支柱產(chǎn)業(yè)贏得國(guó)內(nèi)同行業(yè)的領(lǐng)先優(yōu)勢(shì)。我們爭(zhēng)取用10年時(shí)間，使TCL的規(guī)模再增長(zhǎng)10倍，銷售額達(dá)到1500億元，把TCL帶入世界企業(yè)500強(qiáng)行列。