【正文】 ee international standards set to launch in the near all the Chinesehousehold appliance panies, Haier by far leads the way in the creation of international, national, and industry management models such as “OEC,” “market chain,” and “Integration of Individuals and Goals” have been case studies at Harvard Business School, the University ofSouthern California。IMD in Lausanne, Switzerland。INSEAD in France, and Kobe 39。s “market chain” management model has beenincluded in the European Union39。s case study TCL Group Co., founded in 1981, in just 20 years time, TCL from a name without the propagation of local stateowned enterprises have developed into a more than 100 billion yuan in totalassets, the brand value of billion and employs more than 30,000 people in large statecontrolled enterprise 1999 TCL sales reached 15 billion yuan and exports worth 240 million , the annual growth rate for 10 consecutive years remained at 50%.Today, TCL has been across the home appliances, munications,information, electrician four industries, starting from the traditional munications, electronics pany to a “3C” integrated into the core of the information industry as the leading mainstream Internet access equipment suppliers and service providers transfer, and bee the most petitive one of the top three the longterm practice, TCL Group, inorder to advance ideas and action, take the initiative to recognize and cultivate the market, creating a “marketing plans”, “Services Marketing” and“Regional market development strategy” to expand in markets such as new ideas, covering the establishment of nationwide marketing network, formed its own core advocatecorporate culture is also productive business philosophy, emphasized that “today39。s culture is tomorrow39。s economy”, the system refined the “famous Chinese brand, building firstclassenterprise”, “create value for customers, creating opportunities for employees, creating benefits for the munity” and the “dedication, teamwork, innovation,” the core of is China39。s outstanding corporate culture based on traditional culture, absorbing the essence of the Westernscientific management formed with eclectic ability to “Alloy culture” and “immigrant culture.”TCL集團有限公司簡介TCL集團有限公司創(chuàng)辦于1981年，在短短的20年時間里，TCL從一個名不經傳的地方國有企業(yè)發(fā)展成為一家擁有100多億元總資產，品牌價值75億元，員工超過30000人的大型國有控股企業(yè)集團。1999年TCL銷售總額達150億元，年增長速度連續(xù)10年保持在50%以上。如今的TCL已橫跨家電、通訊、信息、電工四大產業(yè)領域，開始從傳統(tǒng)的通訊、電子企業(yè)向以“3C”整合為核心、信息產業(yè)為主導的互聯網接入設備主流供應商和服務商轉移，并成為中國最具競爭力的電子三強企業(yè)之一。在長期實踐中，TCL集團以超前的觀念和行動，主動認識和培育市場，創(chuàng)造了“有計劃的市場推廣”、“服務營銷” 和“區(qū)域市場發(fā)展策略”等市場拓展新理念，建立了覆蓋全國的營銷網絡，形成了自己的核心競爭力。TCL倡導企業(yè)文化也是生產力的經營理念，強調“今日的文化就是明日的經濟”，系統(tǒng)提煉了 “創(chuàng)中國名牌，建一流企業(yè)”、“為顧客創(chuàng)造價值，為員工創(chuàng)造機會，為社會創(chuàng)造效益”和“敬業(yè)、團隊、創(chuàng)新”的核心價值觀。TCL企業(yè)文化是以中國優(yōu)秀的傳統(tǒng)文化為基礎，吸收西方科學管理精髓，形成了具有兼收并蓄能力的“合金文化”和 “移民文化”。在企業(yè)經營中，TCL堅持經營變革與管理創(chuàng)新，大力推進企業(yè)產權制度改革，通過授權經營，落實了企業(yè)經營風險責任機制和利益激勵機制。TCL通過采取靈活機動的資本運營機制，先后兼并了香港陸氏彩電項目、河南美樂電視機廠、內蒙古彩虹電視機廠、金科集團和翰林匯軟件公司，并與美國Lotus Pacific合作，進入了信息網絡終端產品和信息服務領域。TCL投資創(chuàng)辦了愛思科微電子集成電路公司，介入了通訊系統(tǒng)設備制造、移動電話和鋰離子電池等高科技領域。TCL已開始進行產業(yè)結構調整，將逐步實現由傳統(tǒng)家電產品制造商向互聯網設備的主流廠商轉變。面向21世紀，TCL提出了創(chuàng)世界級中國企業(yè)的宏偉藍圖。為實現這一目標，TCL將加快海外市場拓展步伐，加大研究開發(fā)力度。TCL提出以一流管理、一流產品、一流服務和一流隊伍，向用戶提供最好的產品、提供最好的服務、塑造出中國最好的品牌，在家電、通訊、信息和電工四大支柱產業(yè)贏得國內同行業(yè)的領先優(yōu)勢。我們爭取用10年時間，使TCL的規(guī)模再增長10倍，銷售額達到1500億元，把TCL帶入世界企業(yè)500強行列。