【正文】 es remend an escrow services that will handle the transaction independently for a fee of around 5 percent of the cost of the anything can be bought online and, provided the appropriate caution is exercised, Internet shopping can be a rewarding alternative to trudging through the sit back, log on, and save the workout for the people are worried about Computer trends are often maledominated but this year women are expected to do more shopping on the internet than seems women are now more attracted to the convenience of online shopping than they used to spending online this Christmas by women will rise to 3360 Yuan pared to the slightly lower average of 163。233 for men, while the average spend per person on the high street is only 163。% of internet users, male and female, are now buying their Christmas gifts the past a lot of people were reluctant to shop were worried about the security of entering their card details on the internet and the reliability of the internet but as shopping online has bee more widespread, these worries have begun to % of internet users still do have security worries but it hasn’t slowed down the everincreasing numbers of online 第四篇：英語(yǔ)作文(購(gòu)物)Today people are short of time in their lives which revolves around work, children and leisure would mean extra time, with the help of the internet that allows you to online shop which is paratively better than the traditional modes of can purchase almost anything online — starting with groceries and greeting cards to cell phones , everything can be purchased shopping became popular during the Internet boom in , created history by being the first bookstore with a presence only on the the success of Amazon, many bookstores with a physical presence also created an online presence on the , portals such as and also started online shopping channels where people could buy more than just in China, in recent times there are many online shopping portals that have grown to dominate the economy and public in a major of them are淘寶，京東，當(dāng)當(dāng)，聚美，一號(hào)店 and you among portals are like a microcosm that has a range of products from clothes, shoes, home decors,electric equipment, cosmetics, accessories and the list is online shoping a lot of energy and fuel are saved, as well as you get varied options to choose also you have the benefit of moving on to multiple stores at the same online is much more fun and exciting as you get to know about discounts and offers of various portals, which are just a click can also pare prices and choose which best suits your need as well as get hold of a really good deal within a few minutes.第五篇：網(wǎng)絡(luò)購(gòu)物調(diào)查報(bào)告網(wǎng)絡(luò)購(gòu)物調(diào)查報(bào)告一、調(diào)查目的、方法和對(duì)象調(diào)查目的:通過(guò)此次調(diào)查深入了解大學(xué)生網(wǎng)絡(luò)購(gòu)物的消費(fèi)特征。調(diào)查方法:本次調(diào)查采用簡(jiǎn)單隨機(jī)抽樣的方法。調(diào)查對(duì)象:本調(diào)查在隴東學(xué)院在校大學(xué)生發(fā)放了50份調(diào)查問(wèn)卷，回收50份，得到有效問(wèn)卷50份，%。％。二、調(diào)查結(jié)果分析：1．大學(xué)生網(wǎng)絡(luò)購(gòu)物群體特征（1)性別年齡特征。調(diào)查結(jié)果顯示，70％的被調(diào)查學(xué)生有過(guò)網(wǎng)上購(gòu)物經(jīng)歷．而男生網(wǎng)絡(luò)購(gòu)物群略高于女生?；ヂ?lián)網(wǎng)在男性中的普及程度要高于女性．男生比女生更敢于冒險(xiǎn)和追求新的事物．而且男生的網(wǎng)絡(luò)基礎(chǔ)知識(shí)比女生普遍，這可能是造成大學(xué)男生網(wǎng)絡(luò)購(gòu)物比率要高于女生的原因。（2)年齡特征。大學(xué)生年齡在18歲到23歲，其中18歲22歲的學(xué)生人數(shù)最多。（3)支付力特征。從調(diào)查結(jié)果來(lái)看。收入在400元～800元之間的大學(xué)生參與網(wǎng)絡(luò)購(gòu)物的最多。大學(xué)生主要的生活來(lái)源是來(lái)自于家庭的供給．81．1％的學(xué)生月消費(fèi)居于400元一800元之間．每月生活費(fèi)過(guò)高和過(guò)低的人所占比例都較小。(1)不嘗試網(wǎng)絡(luò)購(gòu)物的原因。調(diào)查顯示，在沒有購(gòu)買經(jīng)歷的大學(xué)生中，沒有嘗試網(wǎng)絡(luò)購(gòu)物的原因主要有對(duì)網(wǎng)站不信任．怕受騙．質(zhì)疑其安全性．擔(dān)心網(wǎng)上付款環(huán)節(jié)等。沒有網(wǎng)絡(luò)購(gòu)物經(jīng)驗(yàn)的消費(fèi)者對(duì)網(wǎng)絡(luò)零售商的了解很少，而質(zhì)量、信息搜索以及訂購(gòu)都是在消費(fèi)者真正進(jìn)行消費(fèi)的時(shí)候才能夠切身感受的。因此．這些因素不會(huì)在很大程度上影響消費(fèi)者是否參與網(wǎng)絡(luò)購(gòu)物。(2)選擇網(wǎng)絡(luò)購(gòu)物的原因。調(diào)查顯示，有過(guò)網(wǎng)絡(luò)購(gòu)物經(jīng)歷的被訪者們選擇網(wǎng)絡(luò)購(gòu)物的原因主要有時(shí)效性便利性、價(jià)格低以及商品多樣性。由此可以看出．大學(xué)生選擇網(wǎng)上購(gòu)物的原因主要在于網(wǎng)上購(gòu)物更方便．更能夠節(jié)約成本，同時(shí)也可以獲得更豐富的商品信息。3．大學(xué)生對(duì)購(gòu)物網(wǎng)站的選擇特征(1)獲知集道。從調(diào)查結(jié)果來(lái)看．大學(xué)生網(wǎng)絡(luò)購(gòu)物者獲知購(gòu)物網(wǎng)站的主要途徑紹．網(wǎng)站介紹、網(wǎng)上廣告、網(wǎng)絡(luò)鏈接．電視報(bào)紙雜志廣告等。（2)選擇原因。從調(diào)查結(jié)果來(lái)看，大部分學(xué)生(72％)會(huì)通過(guò)在多個(gè)網(wǎng)站問(wèn)進(jìn)行來(lái)選擇購(gòu)物網(wǎng)站，選擇某一購(gòu)物網(wǎng)站看中的主要原因是知名度高，信用(信譽(yù))良好。大學(xué)生有著較清晰的品牌愈識(shí)，對(duì)知名度高．信用良好的產(chǎn)品信任度和青睞度比較高。選擇購(gòu)物網(wǎng)站大多集中在幾個(gè)大型網(wǎng)站，淘寶網(wǎng)96%，卓越4%。4．大學(xué)生網(wǎng)絡(luò)購(gòu)物行為特征(1)購(gòu)買的商品或服務(wù)類型。從調(diào)查結(jié)果來(lái)看．大學(xué)生在網(wǎng)上最常購(gòu)買的商品和服務(wù)包括服裝鞋帽、書刊．?dāng)?shù)碼音像制品．在線充值．票務(wù)／教育服務(wù)等。（2)購(gòu)物頻率和購(gòu)買金額。從調(diào)查結(jié)果來(lái)看，超過(guò)一半的學(xué)生的平均購(gòu)物金額為10元～100元，這與上述的大學(xué)生主要購(gòu)買的商品和服務(wù)類型是相吻合的。(3)價(jià)格期望。從調(diào)查結(jié)果來(lái)看．絕大多數(shù)進(jìn)行網(wǎng)絡(luò)購(gòu)物的大學(xué)生選擇均是比商城價(jià)格低三分之一。說(shuō)明對(duì)有些大學(xué)生來(lái)說(shuō)價(jià)格并不是影響其是否進(jìn)行網(wǎng)絡(luò)購(gòu)物的關(guān)鍵因素。大學(xué)生消費(fèi)偏于理性，不僅關(guān)注產(chǎn)品的價(jià)格和質(zhì)量，而且有著較清晰的品牌愈識(shí)．對(duì)知名度高，信用良好的產(chǎn)品信任度和青睞度比較高。（4）付款方式。從調(diào)查結(jié)果來(lái)看，絕大數(shù)網(wǎng)絡(luò)購(gòu)物學(xué)生選擇的是第三方支付或網(wǎng)上支付。我國(guó)的電子支付狀況已得到較大改善．大部分學(xué)生對(duì)網(wǎng)上支付的安全性比較放心。三、大學(xué)生對(duì)網(wǎng)絡(luò)購(gòu)物的評(píng)價(jià)特征網(wǎng)上購(gòu)物的擔(dān)心因素。從調(diào)查結(jié)果來(lái)看，有網(wǎng)絡(luò)購(gòu)物經(jīng)驗(yàn)者對(duì)商品的質(zhì)量擔(dān)心程度最高，對(duì)售后服務(wù)和物流快遞的評(píng)價(jià)較低，對(duì)商品種類、查詢方便性的評(píng)價(jià)較高。沒有網(wǎng)絡(luò)購(gòu)物經(jīng)驗(yàn)者更多的是對(duì)網(wǎng)上消費(fèi)的安全與隱私表現(xiàn)出了較大的不信任傾向．而有過(guò)網(wǎng)上購(gòu)物經(jīng)驗(yàn)的大學(xué)生，已經(jīng)對(duì)其建立起了基本的信任，說(shuō)明大學(xué)生的初次網(wǎng)絡(luò)購(gòu)物體驗(yàn)非常重要。需要改善的方面。從調(diào)查結(jié)果來(lái)看．商品質(zhì)量、售后服務(wù)、安全性、配送及時(shí)性是被最多提到的幾個(gè)方面。四、結(jié)論，大學(xué)生雖然受經(jīng)濟(jì)條件的約束，在校期間無(wú)法開展更多的網(wǎng)上購(gòu)物活動(dòng)，但其在參加工作之后將會(huì)在很大程度成為社會(huì)中中高階層的群體。所以，大學(xué)生的價(jià)值也絕不實(shí)際僅僅局限于他們目前的購(gòu)買量，而在其終身價(jià)值，一旦有了固定的收入，他們參與電子商務(wù)的潛力是巨大的，2．大學(xué)生網(wǎng)上購(gòu)物市場(chǎng)已經(jīng)形成大學(xué)生上網(wǎng)已經(jīng)普及，大學(xué)生每天上網(wǎng)的平均時(shí)問(wèn)普遍為1小時(shí)～5小時(shí)，這些人群對(duì)網(wǎng)絡(luò)可謂相當(dāng)依賴，同時(shí)，在曾經(jīng)有過(guò)網(wǎng)上購(gòu)物經(jīng)驗(yàn)的人群里超過(guò)一半的購(gòu)物者對(duì)其進(jìn)行的網(wǎng)上購(gòu)物是基本滿意的，說(shuō)明至少有很多的人對(duì)網(wǎng)上購(gòu)物是能夠接受。