【正文】
rce market environment, the success of a stroke. 2007 CCTV primetime broadcast every day Dove chocolate will be the latest TV ads reading. Professional evaluation of it Dove milk chocolate charm and pure quality portrayed. Its unique creativity and production of shooting skills will Dove milk chocolate to a new realm. This is the production of advertising or continued Dove elegant temperament in the past, the protagonist or the use of beauty, beautiful screen, elegant music, bright colors, giving the overall first impression is unspeakable Shuxin. This year39。s Derv silky woman articles also emphasized the vertical enjoy silky, most want consumers to experience its essence lies. Advertising guru Ogilvy said, Do not sell goods, to sell the dream. Dove in this dream and sense of interpretation of their own brand. 2008 Dove advertising is deeply rooted in this year39。s advertising to take the window articles to jewelry, coffee fashion these fragments of life so that the audience selfcollage, forming a petty bourgeoisie symbol and fashion, aesthetic The mood of space. The whole picture is simple, elegant colors, black and white colors against the background of the rich chocolate, the plot is simple, but impressive. The background music of this ad is to create a romantic atmosphere. Although the ad is not known big stars, but it uses the beauty of the United States can reflect the feel beautiful heart. In the world, chocolate seems to have bee the people to pass emotion, enjoy the moment of choice for the best is a good thing, chocolate and flowers are now to bee a symbol of the typical expression of love. See chocolate people will think of love, especially Valentine39。s Day Dove chocolate has bee the first choice for Chinese men to send his girlfriend thing, like all the boyfriend that day to eat Dove39。s girl, the kind of sweet heart And warm.德芙英文廣告語(yǔ)分析