【正文】 esign is by trying to achieve the most with very least.” In the book ‘Ste ve Jobs’ we know that, Steve is different in conference and meeting. Jobs never believe in ‘Market research’, all he wants to do is that provide a prefect tools for the people who want to change the world. As a consequence of that, Apple just produce the most friendly and easyused electronic for people. Sometimes, rejection is also a rebirth which will buy yourself a new chance. Principle 6: Create insanely great experiences Companies focus on Service and experiences a lot. consumer’s choice also mai nly depends on their experience. So what Steve and Apple do to his consumers? “People don’t want to just buy personal puter any more. They want to know what they can do with them, and we’re going to show people exactly that.” Jobs said. So, Apple’s cons umers have been given surprising but reasonable experiences ever since the beginning. Although many consultant Bly doubt that they have aimed at unworthy target , Jobs still carry on with his own idea, he create a special retailerApple Store where people could get a surprising new experience. Jobs insist the decoration in every store must geous, simple, and filled with sense of technology so that he use some expensive marble and other materials to decorate the store. And it turnout that Jobs was right again, after so many suspicions. Different experience makes you no only feel different, but also think different, behave different and decide different. But we have to keep it in a right and controllable way. Principle 7: Master the message Ideas are not really just a pool of dead water if they are confined only to a person’s mind. Communication skills is necessary and effective for a innovator, there are 4 steps to municating value. First of all tell some classical stories. Then, keep everyone aligned. Next, make the proper atmosphere. Finally, encourage presentation skills development. Steve Jobs is widely considered as a brilliant storyteller. He declare that a good presentation sometimes is even more important than the product itself. Think about iPad , “Our most advanced technology in the magical and revolutionary device at an unbelievable price.” That what Jobs said on his own to us in a magic method. As a consumer said that it seems Jobs presentation has magic so that people can not deny it. With Jobs special ability to persuade others, many business plans have been proceeded successfully as if there were a potential guarantee. To sum up, Steve Jobs’ secret on innovation and creation is showed step by step in the 7 principles. I think we should think and digest it differently in our own way. It can not be denied that Jobs’ story do work on Jobs, but maybe not on you. Maybe some rules work on you but not all of them, then, you still can not bee Jobs. So, create our own principles is the right way to seek for a better future on not only career but also the whole life. 喬布斯英文讀后感