8848推廣方案(ppt32頁)-資料下載頁
2025-01-14 07:04本頁面
【正文】 of brand and should be visible at the end of the mercial and appear within the overall munication. Communication…Media... ? Competitive media weight in the launch phase during the period from December, 1999 to March 2023 is vital for the brand to capture the leadership position ? Since the WTO entry, it is a pivotal period to capture the online sales market, the share of voice is a key factor to attract the attention of the audience Communication…Media... – Magazines and newspapers is the prime medium for the brand overall munication from proposition to the rational attributes and promotion. – TV and radio are both excellent support to cover the target as most as possible – Outdoor media such as subway , bus shelter, bus….are very helpful for the brand’s professional umbrella image with a consistent support Communication…Media... Focus more on the cities such as Beijing and Shanghai where Inter market is relatively more mature Plan at least launch burst and sustaining burst. Aim firstly at the present Netizens and secondly at the potentials. Online Promotions Promotion is a good way of attracting more people to participate in the online shopping activities and also a good way to drive increased sales and /or loyalty The promotion must fist the objectives: More people click More Netizens to try online shopping 演講完畢，謝謝觀看！
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