【總結(jié)】Objectives?FactorstoConsiderBeforeGoingGlobal?SelectingForeignMarkets?ForeignMarketEntry?ProductAdaptionforGlobalMarketing?ManagementOrganizationofGlobalActiviti
2025-01-13 08:36
【總結(jié)】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
2025-01-13 07:45
【總結(jié)】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
2025-01-13 07:52
【總結(jié)】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
2025-01-13 08:38
【總結(jié)】?2023PrenticeHallObjectives?DevelopingManaginganAdvertisingProgram?DecidingonMediaMeasuringEffectiveness?SalesPromotion?PublicRelations??2023Prentice
【總結(jié)】Objectives?WorkPerformedbyMarketingChannels?Channel-DesignDecisions?Channel-ManagementDecisions?ChannelDynamics?HowaDistributorReducestheNumberofChannelTransact
【總結(jié)】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-01-19 15:44
【總結(jié)】管理學(xué)Management第一章管理活動(dòng)與管理理論第一節(jié)管理活動(dòng)主要內(nèi)容?以管理理論的產(chǎn)生與發(fā)展為主線,?掌握管理的定義、職能;?在此基礎(chǔ)上,討論研究和學(xué)習(xí)管理學(xué)的方法。?了解中外早期的管理思想,?理解管理理論的發(fā)展;第一章管理活動(dòng)與管理理論管理活動(dòng)1
2025-02-27 20:05
【總結(jié)】營(yíng)銷(xiāo)的意義與重要性第1章第1章?tīng)I(yíng)銷(xiāo)的意義與重要性本章將帶領(lǐng)各位讀者了解,科特勒如何以獨(dú)特的觀點(diǎn)分析和解讀營(yíng)銷(xiāo)的意義與重要性,讓大家對(duì)科特勒的營(yíng)銷(xiāo)理念有基本的了解。第2章?tīng)I(yíng)銷(xiāo)的計(jì)劃通過(guò)分析與市場(chǎng)調(diào)查等各種方式制定營(yíng)銷(xiāo)計(jì)劃,學(xué)習(xí)有效的營(yíng)銷(xiāo)手法。第3章?tīng)I(yíng)銷(xiāo)戰(zhàn)略與戰(zhàn)術(shù)的執(zhí)行步驟學(xué)習(xí)細(xì)分市場(chǎng)、目標(biāo)市場(chǎng)選擇、市場(chǎng)定位等戰(zhàn)
2025-01-13 08:19
2025-01-13 08:37
【總結(jié)】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
2025-10-09 15:18
【總結(jié)】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結(jié)】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2025-10-09 15:17
【總結(jié)】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
2025-10-09 15:34