【總結】Objectives?FactorstoConsiderBeforeGoingGlobal?SelectingForeignMarkets?ForeignMarketEntry?ProductAdaptionforGlobalMarketing?ManagementOrganizationofGlobalActiviti
2025-01-13 08:36
【總結】?2023PrenticeHallObjectives?IdentifyingCompetitors?EvaluatingCompetitors?CompetitiveIntelligenceSystems?CompetitiveStrategies?Customervs.CompetitorOrientation
2025-01-13 07:45
【總結】Objectives?SettingthePrice?AdaptingthePrice?InitiatingRespondingtoPriceChangesTypesofCostsTotalCostsSumoftheFixedandVariableCostsforaGivenLevelofPr
2025-01-13 07:52
【總結】Objectives?ServiceDefinitionsClassifications?HowServicesDifferGoods?ImprovingServiceDifferentiation,Quality,Productivity?ImprovingCustomerSupportServicesCategoriesof
2025-01-13 08:38
【總結】?2023PrenticeHallObjectives?DevelopingManaginganAdvertisingProgram?DecidingonMediaMeasuringEffectiveness?SalesPromotion?PublicRelations??2023Prentice
【總結】Objectives?WorkPerformedbyMarketingChannels?Channel-DesignDecisions?Channel-ManagementDecisions?ChannelDynamics?HowaDistributorReducestheNumberofChannelTransact
【總結】MarketingManagementUnderstandingConsumerBehaviorConsumerBehaviorDifferentTypesofBuyingMotivesDifferentBuyingRolesDeveloping7O'sFrameworkforUnderstandingConsumerBeh
2025-01-19 15:44
【總結】管理學Management第一章管理活動與管理理論第一節(jié)管理活動主要內(nèi)容?以管理理論的產(chǎn)生與發(fā)展為主線,?掌握管理的定義、職能;?在此基礎上,討論研究和學習管理學的方法。?了解中外早期的管理思想,?理解管理理論的發(fā)展;第一章管理活動與管理理論管理活動1
2025-02-27 20:05
【總結】營銷的意義與重要性第1章第1章營銷的意義與重要性本章將帶領各位讀者了解,科特勒如何以獨特的觀點分析和解讀營銷的意義與重要性,讓大家對科特勒的營銷理念有基本的了解。第2章營銷的計劃通過分析與市場調(diào)查等各種方式制定營銷計劃,學習有效的營銷手法。第3章營銷戰(zhàn)略與戰(zhàn)術的執(zhí)行步驟學習細分市場、目標市場選擇、市場定位等戰(zhàn)
2025-01-13 08:19
2025-01-13 08:37
【總結】MARKETINGMANAGEMENT12theditionKotlerKeller16ManagingRetailing,Wholesaling,andLogistics16-2ChapterQuestions?Whatmajortypesofmarketingintermediaries
2025-10-09 15:18
【總結】MARKETINGMANAGEMENT12thedition15DesigningandManagingValueNetworksandChannelsKotlerKeller15-2ChapterQuestions?Whatisamarketingchannelsystemandva
【總結】MARKETINGMANAGEMENT12thedition3GatheringInformationandScanningtheEnvironmentKotlerKeller3-2ChapterQuestions_1?Whataretheponent
2025-10-09 15:17
【總結】MARKETINGMANAGEMENT12thedition7AnalyzingBusinessMarketsKotlerKeller7-2ChapterQuestions?Whatisthebusinessmarket,andhowdoesitdifferfromtheconsumermar
2025-10-09 15:34