lt1001n休閑和旅游業(yè)環(huán)境-資料下載頁
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【正文】 isure and tourism services seen as PRODUCTS to be sold COMMODITIES ? Emphasis placed on BUYING and SELLING in the leisure and tourism MARKET ? Cultural activities bee big business ? The ?product? is ?packaged? for sale ? Leisure packages – . fitness club deals ? Package holidays ? Linkage to postmodern lifestyles (cf. Rojek, Urry) 36 Standardisation and Homogenisation ? The focus on a cultural ?product? leads at best to STANDARDISATION a fixed ?package? ? Reflects marketing needs, and the ?volume/variety relationship? ? High volume (mass sales) = limited choice ? At worst, product bees bland and uniform HOMOGENISATION ? Consumer choice eroded, price controlled by market 37 Current trends and issues in Commercial Leisure ? Development of leisure / retail / hospitality partnerships ? The multiplex anchor (cinema plex as core) ? Location – concept of ?critical mass? of consumers ? Location fringes of cities (Evans – ?leisure / pleasure periphery?) ? Commercial leisure parks per se no longer monothematic diversification 38 Current trends and issues in Commercial Leisure ?Leisure / Other? vs. ?Leisure / Leisure? ? Interest now focusing on linked mercial leisure developments in a ?leisure park? (rather than, say, leisure/retail) ? More patible opening hours。 customer motivations。 leisure ethos ? Also mercial leisure / hospitality outlets ? Food courts ? Growth in family leisure, some decline in youth market 39 The Multiplex Phenomenon ? Peripheral location (?The leisure periphery?) ? Key ?anchor? ? Secondary spend (food, souvenirs, videos, DVDs, programmes, advertising) exceeds primary spend (cinema admission) ? Still growing – popularity of choice, ?total experience?, high quality sound and vision (IMAX, Dolby, Surround Sound) ? Vehicle access essential, also public transport ? Has reversed decline in live filmgoing 40 Other Commercial Leisure Developments ? Public parks as places of mercial entertainment ? Event games: Paintball, Laserquest ? Commercial Arenas (London Arena。 Nynex Arena。 Sheffield Arena。 Braehead) ice hockey Superleague, basketball, major pop concerts) 8,500 – 10,000 seats. ? Arts Festivals ? Park Villages – Center Parcs 41 Remended Reading ? Readings Five ? Evans, G. (1998) “Urban Leisure: Edge City and the New Leisure Periphery” Gives an excellent overview of new leisure developments in the mercial sector. 42 LT1001N Keeping ahead! WHAT YOU SHOULD HAVE DONE BY NOW (Week 5) ? Downloaded Lectures 15 from the website ? Revised these lectures and made your own supplementary notes ? Prepared Readings Four (Bishop Hoggett。 Torkildsen papers) for this week?s seminar ? Completed and written up your Portfolio Task Two (?The Tourism and Travel Domain?) ? Starting on Portfolio Task Three (?The Sport and Recreation Domain?) 43 謝謝觀看 /歡迎下載 BY FAITH I MEAN A VISION OF GOOD ONE CHERISHES AND THE ENTHUSIASM THAT PUSHES ONE TO SEEK ITS FULFILLMENT REGARDLESS OF OBSTACLES. BY FAITH I BY FAITH
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