英文演講ppt(消費(fèi))-資料下載頁
2025-08-05 16:12本頁面
【正文】 Most people think that brand is a symbol of status and personal taste . Conclusion 2. Highend consumers pay more attention to the brands of the luxury goods in China. Based on the case of auto products ,the auto brand awareness is the most important factor. Brand awareness is the most important factor no matter what the highend groups buy. LOGO Conclusion and advice For middleaged people, the channel which they get information is relatively narrow , so that they are vulnerable to the temptation of advertising and promotion. Conclusion 3. Middleaged people have more impulsion to buy luxury goods than young ones in China. Older highend consumers are more willing to show off their wealth to others than the young. LOGO Conclusion and advice Giving gifts is Chinese traditional custom. Conclusion 4. Giving gift and showing off are the most important motivation for the highend consumers in china. Many highend consumers think that the luxury is the symbol of the success, wealth and status . So among highend consumers, luxury goods is the gift of their first choice. LOGO ? Advice 1. ? Advice 2. Firstly, managers should be based on the motivation of highend consumers to find new business Opportunities in China. Secondly, Gov. should raise the consumption tax for luxury goods so that inhibit the overheating of luxury consumption of highend consumers. Conclusion and advice LOGO Introduction 何妮 Highend consumers 龔禮紅 Highend consumption in auto industry 楊晶 Patterns of highend consumers 吳蓮蓮 Conclusion and advice 周蕊 LOGO performance ? The rate of cars in the highend consumers is %. Average number for everyone is . When the highend consumers are asked whether they have a plan to buy cars in the next 1 year, there are % of consumers say they would consider buying, % for the initial purchase, and the remaining % of repeat purchasing. LOGO performance ? In the fashion goods, the Chinese people, especially the people in Shanghai show the taste to watch. Watches is accounted for % .The average spending is up to 18,700 Yuan, which is much higher than other accessories。 LOGO performance ? The highend consumers have more funds pared with the ordinary people. So they are used to like tourism and investment. The survey show the average annual consumption in tourism amounted to 6 million. And 72% of the highend consumers have personal investment.
黨政相關(guān)相關(guān)推薦
鄂ICP備17016276號-1