【正文】 登主持人佰慧通頒給“啤酒王”的獎(jiǎng)金喜來登頒給“啤酒王”的證書佰慧通推廣費(fèi)用現(xiàn)代快報(bào)廣告投放佰慧通金陵晚報(bào)廣告投放佰慧通與江蘇電視臺城市頻道的合作佰慧通網(wǎng)絡(luò)營銷佰慧通總共支出：2，收益分析① 冠名收入一次性冠名費(fèi)20萬元② 汽車經(jīng)銷商方面的收入5天展示費(fèi)20000元③ 啤酒節(jié)門票的收入啤酒節(jié)期間，每張門票的定價(jià)是88元（含上百種美食的自助餐、無限暢飲的純鮮啤酒、觀看表演、趣味競技和互動(dòng)游戲）。每天按350位消費(fèi)者計(jì)算，五天共1750位，在最保守的估算下，五天啤酒節(jié)的消費(fèi)收入能達(dá)到154000元綜上所述，舉辦此次啤酒節(jié)的有形收入將達(dá)到200000＋20000＋154000＝374000元六，項(xiàng)目執(zhí)行策略圖項(xiàng)目執(zhí)行“八大步驟”以本策劃方案的內(nèi)容為主要依據(jù)，撰寫“招商合作書”確定啤酒節(jié)舉辦的場地，并與場地提供方達(dá)成協(xié)議與主辦方進(jìn)行溝通，修改方案并確定方案 第三步驟第二步驟第一步驟 尋找啤酒節(jié)冠名商與強(qiáng)勢媒體進(jìn)行洽談，確定媒體合作方式 與有意向的汽車經(jīng)銷商進(jìn)行商談確定表演節(jié)目，聯(lián)系表演者準(zhǔn)備和制作活動(dòng)的現(xiàn)場相關(guān)物料通過媒體對啤酒節(jié)進(jìn)行全方位地宣傳和推廣第五步驟第六步驟第四步驟 啤酒節(jié)開幕（－）在金絲利喜來登大酒店開展“南京最不可貌相的啤酒王”比賽（－） 第八步驟第七步驟 21tired so they pet out the fire and crept into their tent. Their sleepingbags were warm and fortable, so they all slept soundly. In the middle of the night, two boys woke up and began shouting. The tent was full of water! They all leapt out of their sleepingbags and hurried outside. It was raining heavily and they found that a stream had formed in the field. The stream wound its way across the field and then flowed right under their tent!Lesson28 No parking 禁止停車Jasper White is one of those rare people who believes in ancient myths. He has just bought a new house in the city, but ever since he moved in, he has had trouble with motorists. when he returns home at night, he always finds that someone has parked a car outside his gate. Because of this, he has not been able to get his own car into his garage even once. Jasper has put up39。 No Parking39。 signs outside his gate, but these have not had any effect. Now he has put an ugly stone head over the gate. It is one of the ugliest faces I have ever seen. I asked him what it was and he told me that it was Medusa, the Gorgon. Jasper hopes that she will turn motorists to stone. But none of them has been turned to stone yet!Lesson29 Taxi! 出租汽車！Captain Ben Fawcett has bought an unusual taxi and has begun a new service. The 39。taxi39。 is a small Swiss aeroplane called a 39。Pilatus Porter39。. This wonderful plane can carry seven passengers. The most surprising thing about it, however, is that it can land anywhere: on snow, water, or even on a ploughed field. Captain Fawcett39。s first passenger was a doctor who flew from Birmingham to a lonely village in the Welsh mountains. Since then, Captain Fawcett has flown passengers to many unusual places. Once he landed on the roof of a block of flats and on another occasion, he landed in a deserted car park. Captain Fawcett has just refused a strange request from a businessman. The man wanted to fly to Rockall, a lonely island in the Atlantic Ocean, but Captain Fawcett did not take him because the trip was too dangerous.Lesson30 Football or polo? 足球還是水球？The Wayle is a small river that cuts across the park near my home. I like sitting by the Wayle on fine afternoons. It was warm last Sunday, so I went and sat on the river bank as usual. Some children were playing games on the bank and there were some people rowing on the river. Suddenly, one of the children kicked a ball very hard and it went towards a passing boat. Some people on the bank called out to the man in the boat, but he did not hear them. The ball struck him so hard that he nearly fell into the water. I turned to look at the children, but there weren39。t any in sight: they had all run away! The man laughed when he realized what had happened. He called out to the children and threw the ball back to the bank. Lesson31 Success story 成功者的故事Yesterday afternoon Frank Hawkins was telling me about his experiences as a young man. Frank is now the head of a very large business pany, but as a boy he used to work in a small shop. It was his job to repair bicycles and at that time he used to work fourteen hours a day. He saved money for years and in 1938 he bought a small workshop of his own. During the war Frank used to make spare parts for aeroplanes. At that time he had two helpers. By the end of the war, the small workshop had bee a large factory which employed seven hundred and twentyeight people. Frank smiled when he remembered his hard early years and the long road to success. He was still smiling when the door opened and his wife came in. She wanted him to repair their son39。s bicycle! Lesson32 Shopping made easy 購物變得很方便People are not so honest as they once were. The temptation to steal is greater than ever beforeespecially in large shops. A detective recently watched a welldressed woman who always went into a large store on Monday mornings. One Monday, there were fewer people in the shop than usual when the woman came in, so it was easier for the detective to watch her. The woman first bought a few small articles. After a little time, she chose one of the most expensive dresses in the shop and handed it to an assistant who wrapped it up for her as quickly as possible. Then the woman simply took the parcel and walked out of the shop without paying. When she was arrested, the detective found out that the shopassistant was her daughter. The girl39。 gave39。 her mother a free dress once a week !lesson33 Out of the darkness 沖出黑暗Nearly a week passed before the girl was able to explain what had happened to her. One afternoon she set out from the coast in a small boat and was caught in a storm. Towards evening, the boat struck a rock and the girl jumped into the sea. Then she swam to the shore after spending the whole night in the water. During that time she covered a distance of eight miles. Early next morning, she saw a light ahead. She knew she was near the shore because the light was high up on the cliffs. On arriving at the shore, the girl struggled up the cliff towards the light she had seen. That was all she remembered. When she woke up a day later, she found herself in hospital.Lesson34 Quick work 破案“神速”Ted Robinson has been worried all the week. Last Tuesday he received a letter from the local police. In the letter he was asked to c