【正文】 方視頻網(wǎng)站跑運(yùn)網(wǎng) w w w .p a o y u n .co m 85% 專業(yè)體育新聞提供賽事分析 , 足球新聞 , 足彩分析 , 體育新聞 , 體育資迅 , 原創(chuàng)賽 .阿森納中國網(wǎng) w w w .a rsen a m . 95%目前全球最大的阿森納簡體中文球迷社區(qū)，提供最新、最熱的阿森納資訊，努力打造國內(nèi)最大的阿森納球迷自由交流的互動平臺?；@球網(wǎng) w w w .n b a sta 90%專門為籃球迷服務(wù)的體育網(wǎng)站。為廣大愛好籃球運(yùn)動、熱衷籃球文化的人提供一個交流互動的平臺。海外聯(lián)盟 Ri g h tm e d iaR i g htM ed i a 是美國最大的網(wǎng)絡(luò)廣告聯(lián)盟 , 最近被 Ya h o o 以 6 億 5 千萬美元收購。網(wǎng)謀通過Rig h tM e d ia 幫助廣告主在海外網(wǎng)站投放廣告 , 其中包括 ES P N, G a m e sp o t, 和 Ya h o o 。網(wǎng)謀和Rig h tM e d ia 一直有很好的合作 , 在其被 Ya h o o 收購后仍繼續(xù)良好的關(guān)系。體育/運(yùn)動汽車? Website media plan (cont’) Previous campaigns for different brands proved that sites of lifestyle and specific consumer interested content can effectively target male dominant, 30+, overseas educated consumers These kind of sites provide less petition environment, which gain the brand much attention Planning rational Supplement some car related content sites, not from mainstream, avoid petition Target basketball and football fans who are male dominant Target the overseas educated in less petition environment (nonChinese content sites) 2phased approach Banner ad (user click to client hosted launch site homepage) Phase I (generate quality visits) Phase II (generate quality leads) Banner ad (user click to Wanmo hosted test drive registration page) ? Customized banner ad message – Phase I banner message focus on new car launch announcement – Phased II banner message focus on test drive invitation (with incentive, test drive and place order, win free dopod phone) ? Each phase banner creative should prepare multiple versions for rotation and sustain clickthrough and conversion rate Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Build launch site awareness Focus on test drive invitation Banner ad A Week 7 Week 8 Phase I Phase II Banner ad B Banner ad C (with offer) Banner ad D (with offer) Banner ad E (with offer) Banner ad F (with offer) Action plan – banner ad messaging National Press Road Show Prospect Launch Event ? To get prospects to experience the car themselves by conducting major test drive event in 3 regions: – Northern China (Beijing) – Eastern China (Shanghai) – Southern China (Guangzhou/ Shenzhen) ? Expert session to demonstrate the capabilities of Antara ? Event to be held at course that can specifically conduct both onroad and offroad test. Event Budget Break Down ? Estimated Cost Per Show: – Production and Decoration: RMB 30,000 – Prospect Invitation RMB 10,000 – Venue Rental RMB150,000 – VIP (Expert from Germany) RMB 20,000 – Food amp。 Beverage RMB 30,000 TOTAL RMB 250,000 Dealer Launch Event ? Objectives: – To increase local press exposure in key cities – Extend the PR noise during launch period by holding launch event one by one in key cities – To attract prospects, current Opel owners, and previous owners ? Methodology: – Invite local press and prospects the launch event if possible – Test Drive program for prospects ? Material Support for Dealer Launch Event: – Invitation Card for press and prospects – Launch event backdrop design and material – PR release materials Total Estimated Budget Media Cost 1,500,000 National Road Show + TD 750,000 Dealer Launch Support 200,000 Total 2,450,000 ? Please note, production cost is estimated cost for copy right fee, and other related cost to creative material. It does not including printing cost. ? Estimated cost for brochure (5,000)/ POSM for 40 dealers is at RMB 38,000 Key Performance Index ? Qualified lead generated: 3,800 – Car purchasing budget: RMB 300,000 – Plan to purchase a car within 6 months – Correct Name and contact information. Discussion……