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。 小單元 junior unit 地方城市雜志 local city magazine 雜志出版人協(xié)會(huì) MPA 媒介采購(gòu)員 media buyer 媒介標(biāo)尺調(diào)查有限公司 MRI 全國(guó)性雜志 national magazines 全國(guó)性?xún)r(jià)格 national rate 美國(guó)報(bào)業(yè)協(xié)會(huì) NAA 報(bào)紙版面庫(kù) NSB 上市日期 onsale date 公開(kāi)收費(fèi)制度 open rate 訂閱發(fā)行 paid circulation 自動(dòng)彈啟式廣告 popup ad. 自選版位費(fèi) preferredposition rates 預(yù)印廣告插頁(yè) preprinted inserts 初級(jí)發(fā)行量 primary circulation 清樣 proof copy 公告 public notice 費(fèi)率基準(zhǔn) rate base 價(jià)目表 rate card 閱讀告示 reading notice 地區(qū)性刊物 regional publications 任意版位費(fèi)制 ROP advertising rates 二級(jí)讀者量 secondary/passalong readership 欠資收費(fèi)制 short rate 賽蒙斯市場(chǎng)調(diào)查局 SMRB 多胞胎版 split runs 標(biāo)準(zhǔn)廣告單位 SAU 標(biāo)準(zhǔn)收費(fèi)與數(shù)據(jù)服務(wù)公司 SRDS 標(biāo)準(zhǔn)型報(bào)紙 standardsize newspaper 周日增刊 Sunday supplement 小報(bào)型報(bào)紙 tabloid newspaper 撕樣 tear sheets 三維廣告 3D ads 縱向刊物 vertical publication 數(shù)量折扣 volume discounts 周報(bào) weekly newspapers“美國(guó)之音”常用新聞詞匯和術(shù)語(yǔ)-傳媒行業(yè)dissolve 解散division chief 處長(zhǎng),科長(zhǎng)doctorial tutor 博士生導(dǎo)師door money 入場(chǎng)費(fèi)dove 主和派,鴿派duet 二重唱Duma (俄)杜馬,俄羅斯議會(huì)dux 學(xué)習(xí)標(biāo)兵,學(xué)習(xí)尖子economic sanction 經(jīng)濟(jì)制裁economic takeoff 經(jīng)濟(jì)騰飛El Nino 厄爾尼諾現(xiàn)象electric power 電力eliminate 淘汰embargo 禁運(yùn)en route to 在……途中enlisted man 現(xiàn)役軍人epidemic 流行病exclusive interview 獨(dú)家采訪expo(sition) 博覽會(huì)facetoface talk 會(huì)晤fairplay trophy 風(fēng)格獎(jiǎng)family planning計(jì)劃生育flea market 跳蚤市場(chǎng)flying squad 飛虎隊(duì)frameup 誣陷,假案front page 頭條front row seat 首席記者full house 滿(mǎn)座gear…to the international conventions把…與國(guó)際接軌grass widow / widower 留守女士 / 留守男士guest of honor 貴賓guest team / home team 客隊(duì) / 主隊(duì)hawk 主戰(zhàn)派,鷹派heroin 海洛因highlights and sidelights 要聞與花絮hisandhers watches 情侶表hit parade 流行歌曲排行榜hit product 拳頭產(chǎn)品hitandrunner 肇事后逃走者Hong Kong patriot 香港同胞honor guard 儀仗隊(duì)hostage 人質(zhì)housing reform 住房改革hypermedia 多媒體ideology 意識(shí)形態(tài)idle money 閑散資金in another related development 另?yè)?jù)報(bào)道incumbent mayor 現(xiàn)任市長(zhǎng)infohighway信息高速公路inservice training 在職訓(xùn)練inspectorgeneral 總監(jiān)interim government 過(guò)渡政府invitation meet 邀請(qǐng)賽judo 柔道karate 空手道kiosk 小賣(mài)部knockout system 淘汰制knowledge economy 知識(shí)經(jīng)濟(jì)ksei 棋圣laidoff 下崗leading actor 男主角lease 租約,租期man of mark 名人,要人manuscript 原稿,腳本marriage lines 結(jié)婚證書(shū)master key 萬(wàn)能鑰匙medium 媒體,媒介mercy killing 安樂(lè)死m(xù)oped 助力車(chē)Moslem 穆斯林multimedia 多媒體music cafe音樂(lè)茶座national anthem 國(guó)歌negative vote 反對(duì)票nest egg 私房錢(qián)news agency 通訊社news briefing 新聞發(fā)布會(huì)news conference 記者招待會(huì)news flash 短訊,快訊nominee 候選人notions 小商品null and void 無(wú)效的offhour hobby 業(yè)余愛(ài)好offthejob training 脫產(chǎn)培訓(xùn)on standby 待命onthejob training 在職培訓(xùn)onthespot broadcasting 現(xiàn)場(chǎng)直播opinion poll 民意測(cè)驗(yàn)overpass (人行)天橋overseas student 留學(xué)生overture 序曲overwhelming majority 壓倒性多數(shù)palm phone 大哥大parliament 國(guó)會(huì)passerby 過(guò)路人paytothedriver bus 無(wú)人售票車(chē)peaceful coexistence 和平共處peacekeeping force 維和部隊(duì)peak viewing time 黃金時(shí)間pedestrian 行人pension insurance 養(yǎng)老保險(xiǎn)Pentagon 五角大樓perk 外快PM = prime minister 首相,總理politburo政治局poor box 濟(jì)貧箱pope 教皇pose for a group photo 集體合影留念povertystricken area 貧困地區(qū)power failure 斷電,停電premiere 首映,初次公演press briefing 新聞發(fā)布會(huì)press corps 記者團(tuán)press spokesman 新聞發(fā)言人prizeawarding ceremony 頒獎(jiǎng)儀式professional escort “三陪”服務(wù)profiteer 投機(jī)倒把者protocol 草案,協(xié)議puberty 青春期public servant 公務(wù)員questionnaire 調(diào)查表quickfrozen food 速凍食品quiz game 智力競(jìng)賽racial discrimination 種族歧視r(shí)apport 默契reciprocal visits 互訪recital 獨(dú)唱會(huì),獨(dú)奏會(huì)redcarpet we1e 隆重歡迎redhot news 最新消息redletter day 大喜之日redundant 下崗人員reemployment 再就業(yè)rep = representative 代表rip off 宰客senate 參議院tenure of office 任職期the other man / woman 第三者top news 頭條新聞tornado 龍卷風(fēng)tour de force 代表作township enterprises 鄉(xiāng)鎮(zhèn)企業(yè)township head 鄉(xiāng)長(zhǎng)traffic tieup 交通癱瘓truce ?;穑輵?zhàn)trustee 董事twoday dayoffs 雙休日tycoon 巨富umpire 裁判. = venereal disease 性病vaccine 疫苗vehiclefree promenade 步行街vote down 否決welloff level 小康水平welltodo level 小康水平Whos Who 名人錄working couple 雙職工wreckage 殘骸世界名牌精彩英文廣告詞大搜羅-傳媒行業(yè)百事流行鞋 Ask for more. 渴望無(wú)限?! ←湲?dāng)勞 I love it!我喜歡!雪碧 Obey your thirst. 服從你的渴望?! ←溗雇柨Х取 ood to the last drop. 滴滴香濃,意猶未盡?! “偈驴蓸?lè) The choice of a new generation. 新一代的選擇?! ∪赋脖苛堋 ake time to indulge. 盡情享受吧! 索尼影碟機(jī) The new digital era. 數(shù)碼時(shí)代。 理光復(fù)印機(jī) We lead. Others copy. 我們領(lǐng)先,他人仿效?! ∪请娮印 eel the new space. 感受新境界。 飛利浦電子 Let39。39。s make things better. 讓我們做得更好?! |芝電子 Take Toshiba, take the world. 擁有東芝,擁有世界。 三菱電子 We integrate, you municate. 我們集大成,您超越自我?! ∪f(wàn)寶路香煙 Come to where the flavor is. Marlboro Country. 光臨風(fēng)韻之境——萬(wàn)寶路世界。 摩托羅拉手機(jī) Intelligence everywhere. 智慧演繹,無(wú)處不在?! ×柚巨I車(chē) The relentless pursuit of ?! ∝S田汽車(chē) Poetry in motion, dancing close to me. 動(dòng)態(tài)的詩(shī),向我舞近?! BM No business too small, no problem too big. 沒(méi)有不做的小生意,沒(méi)有解決不了的大問(wèn)題。廣告宣傳活動(dòng)對(duì)話(huà)實(shí)際應(yīng)用-傳媒行業(yè)英: In this conversation, Tanya Nichols, the owner of an ice cream manufacturing pany, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the pany’s new icecream sandwich. Tanya: Good morning, Carla. How are you today? Carla: I’m doing fine. How about you? Tanya: Great, thanks. So, what’s the status of our advertising campaign? Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30second spots on television once a day for 3 the same time