【正文】
?! ⌒卧 unior unit 地方城市雜志 local city magazine 雜志出版人協(xié)會 MPA 媒介采購員 media buyer 媒介標尺調(diào)查有限公司 MRI 全國性雜志 national magazines 全國性價格 national rate 美國報業(yè)協(xié)會 NAA 報紙版面庫 NSB 上市日期 onsale date 公開收費制度 open rate 訂閱發(fā)行 paid circulation 自動彈啟式廣告 popup ad. 自選版位費 preferredposition rates 預印廣告插頁 preprinted inserts 初級發(fā)行量 primary circulation 清樣 proof copy 公告 public notice 費率基準 rate base 價目表 rate card 閱讀告示 reading notice 地區(qū)性刊物 regional publications 任意版位費制 ROP advertising rates 二級讀者量 secondary/passalong readership 欠資收費制 short rate 賽蒙斯市場調(diào)查局 SMRB 多胞胎版 split runs 標準廣告單位 SAU 標準收費與數(shù)據(jù)服務公司 SRDS 標準型報紙 standardsize newspaper 周日增刊 Sunday supplement 小報型報紙 tabloid newspaper 撕樣 tear sheets 三維廣告 3D ads 縱向刊物 vertical publication 數(shù)量折扣 volume discounts 周報 weekly newspapers“美國之音”常用新聞詞匯和術(shù)語-傳媒行業(yè)dissolve 解散division chief 處長,科長doctorial tutor 博士生導師door money 入場費dove 主和派,鴿派duet 二重唱Duma (俄)杜馬,俄羅斯議會dux 學習標兵,學習尖子economic sanction 經(jīng)濟制裁economic takeoff 經(jīng)濟騰飛El Nino 厄爾尼諾現(xiàn)象electric power 電力eliminate 淘汰embargo 禁運en route to 在……途中enlisted man 現(xiàn)役軍人epidemic 流行病exclusive interview 獨家采訪expo(sition) 博覽會facetoface talk 會晤fairplay trophy 風格獎family planning計劃生育flea market 跳蚤市場flying squad 飛虎隊frameup 誣陷,假案front page 頭條front row seat 首席記者full house 滿座gear…to the international conventions把…與國際接軌grass widow / widower 留守女士 / 留守男士guest of honor 貴賓guest team / home team 客隊 / 主隊hawk 主戰(zhàn)派,鷹派heroin 海洛因highlights and sidelights 要聞與花絮hisandhers watches 情侶表hit parade 流行歌曲排行榜hit product 拳頭產(chǎn)品hitandrunner 肇事后逃走者Hong Kong patriot 香港同胞honor guard 儀仗隊hostage 人質(zhì)housing reform 住房改革hypermedia 多媒體ideology 意識形態(tài)idle money 閑散資金in another related development 另據(jù)報道incumbent mayor 現(xiàn)任市長infohighway信息高速公路inservice training 在職訓練inspectorgeneral 總監(jiān)interim government 過渡政府invitation meet 邀請賽judo 柔道karate 空手道kiosk 小賣部knockout system 淘汰制knowledge economy 知識經(jīng)濟ksei 棋圣laidoff 下崗leading actor 男主角lease 租約,租期man of mark 名人,要人manuscript 原稿,腳本marriage lines 結(jié)婚證書master key 萬能鑰匙medium 媒體,媒介mercy killing 安樂死m(xù)oped 助力車Moslem 穆斯林multimedia 多媒體music cafe音樂茶座national anthem 國歌negative vote 反對票nest egg 私房錢news agency 通訊社news briefing 新聞發(fā)布會news conference 記者招待會news flash 短訊,快訊nominee 候選人notions 小商品null and void 無效的offhour hobby 業(yè)余愛好offthejob training 脫產(chǎn)培訓on standby 待命onthejob training 在職培訓onthespot broadcasting 現(xiàn)場直播opinion poll 民意測驗overpass (人行)天橋overseas student 留學生overture 序曲overwhelming majority 壓倒性多數(shù)palm phone 大哥大parliament 國會passerby 過路人paytothedriver bus 無人售票車peaceful coexistence 和平共處peacekeeping force 維和部隊peak viewing time 黃金時間pedestrian 行人pension insurance 養(yǎng)老保險Pentagon 五角大樓perk 外快PM = prime minister 首相,總理politburo政治局poor box 濟貧箱pope 教皇pose for a group photo 集體合影留念povertystricken area 貧困地區(qū)power failure 斷電,停電premiere 首映,初次公演press briefing 新聞發(fā)布會press corps 記者團press spokesman 新聞發(fā)言人prizeawarding ceremony 頒獎儀式professional escort “三陪”服務profiteer 投機倒把者protocol 草案,協(xié)議puberty 青春期public servant 公務員questionnaire 調(diào)查表quickfrozen food 速凍食品quiz game 智力競賽racial discrimination 種族歧視rapport 默契reciprocal visits 互訪recital 獨唱會,獨奏會redcarpet we1e 隆重歡迎redhot news 最新消息redletter day 大喜之日redundant 下崗人員reemployment 再就業(yè)rep = representative 代表rip off 宰客senate 參議院tenure of office 任職期the other man / woman 第三者top news 頭條新聞tornado 龍卷風tour de force 代表作township enterprises 鄉(xiāng)鎮(zhèn)企業(yè)township head 鄉(xiāng)長traffic tieup 交通癱瘓truce ?;穑輵?zhàn)trustee 董事twoday dayoffs 雙休日tycoon 巨富umpire 裁判. = venereal disease 性病vaccine 疫苗vehiclefree promenade 步行街vote down 否決welloff level 小康水平welltodo level 小康水平Whos Who 名人錄working couple 雙職工wreckage 殘骸世界名牌精彩英文廣告詞大搜羅-傳媒行業(yè)百事流行鞋 Ask for more. 渴望無限?! ←湲攧凇 love it!我喜歡!雪碧 Obey your thirst. 服從你的渴望?! ←溗雇柨Х取 ood to the last drop. 滴滴香濃,意猶未盡?! “偈驴蓸贰 he choice of a new generation. 新一代的選擇?! ∪赋脖苛堋 ake time to indulge. 盡情享受吧! 索尼影碟機 The new digital era. 數(shù)碼時代?! ±砉鈴陀C We lead. Others copy. 我們領先,他人仿效?! ∪请娮印 eel the new space. 感受新境界?! ★w利浦電子 Let39。39。s make things better. 讓我們做得更好。 東芝電子 Take Toshiba, take the world. 擁有東芝,擁有世界?! ∪怆娮印 e integrate, you municate. 我們集大成,您超越自我?! ∪f寶路香煙 Come to where the flavor is. Marlboro Country. 光臨風韻之境——萬寶路世界。 摩托羅拉手機 Intelligence everywhere. 智慧演繹,無處不在?! ×柚巨I車 The relentless pursuit of 。 豐田汽車 Poetry in motion, dancing close to me. 動態(tài)的詩,向我舞近?! BM No business too small, no problem too big. 沒有不做的小生意,沒有解決不了的大問題。廣告宣傳活動對話實際應用-傳媒行業(yè)英: In this conversation, Tanya Nichols, the owner of an ice cream manufacturing pany, is talking with her marketing manager, Carla Hutchison, about the advertising campaign for the pany’s new icecream sandwich. Tanya: Good morning, Carla. How are you today? Carla: I’m doing fine. How about you? Tanya: Great, thanks. So, what’s the status of our advertising campaign? Carla: As I mentioned before, it’ll be a national campaign starting next month. We’ve decided to use a variety of media for full coverage. First, we’ll have 30second spots on television once a day for 3 the same time