市場行銷-目的是為了傳播價值-資料下載頁
2025-01-17 22:04本頁面
【正文】 喜力網(wǎng)球賽門票 + 免費(fèi)送貨上門培訓(xùn) 4000 264,000 %運(yùn)用少量投資擴(kuò)大 IBM 的市場影響，并在提升銷量方面取得理想效果（ 26 臺 Aptiva)促 銷 活 動 效 果 評 估 表 ( 已完成的活動 ) 城市 活動名稱 優(yōu)惠方案活動費(fèi)用 RMB銷售額RMB投資/銷售 活動效果評價廣州 東莞地區(qū)促銷 免費(fèi)送貨 + 價格優(yōu)惠 6000 143000 % 將 IBM 的家用電腦推廣到當(dāng)?shù)仨樀碌貐^(qū)促銷 免費(fèi)送貨 + 價格優(yōu)惠 2022 31500 % 將 IBM 的家用電腦推廣到當(dāng)?shù)厣钲诘貐^(qū)促銷 免費(fèi)送貨 + 價格優(yōu)惠 6800 73500 % 將 IBM 的家用電腦推廣到當(dāng)?shù)財?shù)碼蛋糕新聞發(fā)布會 電子商務(wù) 0 36000 0 將 AP 與電子商務(wù)聯(lián)合起來雅芳 / 安利公司 EPP 免費(fèi)送貨 + 價格優(yōu)惠 0 49000 0 將活動在外資公司內(nèi)推廣農(nóng)行 EPP 免費(fèi)送貨 + 價格優(yōu)惠 0 58483 0 提供了一個明年合作的機(jī)會招商銀行 EPP ，聯(lián)合促銷免費(fèi)送貨 + 價格優(yōu)惠 +聯(lián)合抽獎 21000 227700 % 員工反應(yīng)良好，建立良好關(guān)系石化廠活動免費(fèi)送貨 + 價格優(yōu)惠 +上門培訓(xùn) 6510 13998 % 將 AP 的活動層面擴(kuò)大成都 “驚喜抽獎”活動購 11C/54C 抽取四川省體育彩票 2140 0 DIV/0!結(jié)合成都熱銷體育彩票的熱潮，與國慶活動相互結(jié)合交大智能小區(qū)促銷 免費(fèi)講座 + 免費(fèi)送貨 9000 421944 % 業(yè)主非常歡迎這種活動沈陽 魯美校友會促銷免費(fèi)送貨 + 價格優(yōu)惠 +捆綁銷售 700 30500 %219700 3799625 %平均值案例三 客戶 : 邁威網(wǎng) 挑戰(zhàn) : 網(wǎng)站新，沒有知名度； 策略 : 用廣告攻勢短期之內(nèi)提高知名度 解決方案 : 電視，平面，戶外廣告和公關(guān)活動配合用平面廣告，、 互聯(lián)網(wǎng)上作促銷 結(jié)果 : 到達(dá)率十分高， Pageview 上到 100萬 Launch Campaign TV Commercial ? MyWeb launch campaign TVC were launched in BJ at Aug. 6st. Through dialogues between local Beijing figures, they conveyed the message that MyWeb is a lifestyle portal, providing unique services: online beauty contest, virtual stock market, electronic map and remote education. Launch Campaign Billboard ? A unipole billboard was set up in hightraffic area of BJ Guanghua Road. In collaboration with the talents in TVC, the billboard serves as a reminder to put MyWeb at the top of people’ s mind. Launch Campaign Print Ad Print ads were placed on most influential BJ local mass media, like BJ Youth Daily and BJ Evening News. The ads elaborate on two services already released on MyWeb: online beauty contest and virtual stock market. Launch Campaign Print Ad These two ads were published on IT prints, aiming at attracting current Inter users. Highly exaggerated and powerful headlines are used to arouse their interest and drive them to web. Bus Ads were launched in Beijing amp。 SH in January, 2022. It repositioned MyWeb as a hot entertainment web site. Sustaining As Bus Ad Two Banner ads also addressing the same services with print ads were released on Sina, Sohu amp。 Netease. This is to attract Inter users to visit MyWeb website as well as to add more exposure of MyWeb. Launch Campaign Gif Banner In order to promote the launch of MyWeb “Winner?s Channel”, Metro Posters will be on air in Beijing Subway in January. By closely connecting the creative with subway scene, the posters focus on MyWeb?s position as an entertainment site. Sustaining As Metro Posters
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